Skincare Spotlight

See All
skin radiance mask
TOP PICK
Skin Radiance Mask

A non-drying, new-age ubtan

₹ 545
GLOW15
Lip Sleeping Mask with Maracuja Oil
NEW LAUNCH
Lip Sleeping Mask with Maracuja Oil

Get cushion-soft lips overnight

₹ 445
GLOW15
Weight_50ml
CELEBRITY-APPROVED
SPF 50 Glow Sunscreen

100% Golden Hour Glow, 0% tan

₹ 349
GLOW15
Vitamin C Serum
BESTSELLER
Vitamin C Serum

For glowing, even skin tone

₹ 595
GLOW15
Super Glow Moisturizer with Vitamin C

Glowing skin from first use

₹ 445
GLOW15
12% Niacinamide Clarifying Serum

Deletes 7 signs of acne & acne marks

₹ 645
GLOW15
SPF 70 Dewy Finish Sunscreen
MOST-LOVED
SPF 70 Dewy Finish Sunscreen

Dewy finish, sun protection

₹ 495
GLOW15

Pick your perfect sunscreen

Find a match basis your skin type

Sunscreen
Sunscreen
Sunscreen
Skin type
Dry Normal Oily

Bodycare Spotlight

See All
Exfoliating Body Wash
TOP PICK
Exfoliating Body Wash

Erases body acne & strawberry skin in 28 days

₹ 399
GLOW15
Brightening Body Wash

Glowing skin in just 30 days

₹ 399
GLOW15
Valley of Flowers Perfume

Long-lasting floral perfume

₹ 945 ₹ 850
GLOW15
Hydrating Body Wash

Keeps deeply hydrated for 24 hours

₹ 349
GLOW15
Deep Moisture Body Lotion

Delivers deep cellular moisturization

₹ 399
GLOW15

Dive into our latest launches

Peak into Foxtale HQ

Our Product Playbook

High-Performing

Visible results from the 1st use
Playbook Image
Skincare shows results when you're consistent. Visible improvement everyday improves consistency.
Our fast-acting formulas and unique ingredient story ensures visible improvement from the very first use.


Innovative

Unique Dermal Delivery Systems
Playbook Image
Different concerns show up in different layers of skin
Our unique Active Delivery Systems ensure the actives reach the necessary layers and tackle skin concerns like increased melanin production, dehydration, collagen loss and wrinkles.

Safe

Boosted Skin Health Enhancers
Playbook Image
Healthy Skin = Glowing Skin
Our products are formulated with skin health enhancers that complement actives for targeted solutions.
They increase skin's moisure levels and support barrier function to give you a lit-from-within glow.
01
03

What Our Customers Say

Latest Posts

View All
Article Image

December 23, 2024

Beyond Acne: How Niacinamide Transforms Your Skin Holistically

A type of Vitamin B3, Niacinamide extends multiple benefits for the skin. It revives dry, dull skin, controls sebum production, and boosts overall skin health. Keep reading to learn all the reasons to employ Niacinamide in your skincare rotation. What Is Niacinamide? Niacinamide is a water-soluble ingredient found in nuts, milk, fish, and other poultry. It has little to no side effects on most skin types and works in tandem with active ingredients like Vitamin C, Salicylic Acid, Retinol, Ceramides, Peptides, and Hyaluronic Acid. Niacinamide For Acne Used in cleansers, serums, moisturizers, and sunscreens – Niacinamide is known for its acne-control prowess. For the unversed, topical application of Niacinamide blots excess oil and prevents clogged pores. Moreover, niacinamide ensures a skin microbiome that is unfavourable to acne-causing bacteria. In this blog, however, we focus on Niacinamide’s benefits beyond acne prevention and control. Scroll ahead to learn all about them. Beyond Niacinamide: The Holistic Benefits Regardless of your skin type, you can use Niacinamide to tackle one or more of the following concerns - 1. Improves skin barrier health: The lipid barrier is your skin’s outermost layer. It shields the skin (and the body) against harmful pollutants, aggressors, and pathogens. Moreover, this barrier keeps your skin’s moisture content intact, preventing it from becoming dehydrated. Using Niacinamide topically strengthens this barrier by boosting Ceramide production. 2. Reduces hyperpigmentation and ensures even skin tone: Tired of a blotchy, uneven skin tone? Summon Niacinamide to your rescue. The active ingredient controls melanin distribution across skin cells to fade dark spots and pigmentation. 3. Ensures hydration and reduces dryness: Niacinamide also works wonders on folks with dry skin. It creates a seal to prevent TEWL or transepidermal water loss, reducing your skin’s dry and flaky texture. 4. Fights signs of ageing like fine lines and wrinkles: Over time, the application of Niacinamide boosts Collagen production, softening fine lines, wrinkles, and crow’s feet. If you wish to age gracefully, this skincare workhorse should be on your radar. How To Incorporate Niacinamide In Your Routine? You can use Niacinamide in your morning or nighttime skincare routine. But before busting out the serum format of the active ingredient make sure to 1. Cleanse: Use a gentle cleanser to expel dirt, grime, and dead cells for a clear, radiant complexion. This ensures better absorption of your Niacinamide treatment. Foxtale’s Hydrating Face Wash creates a smooth canvas while administering long-lasting hydration to the skin. Red Algae Extracts in the formula shield the skin against harmful environmental aggressors. 2. Treat: Use Foxtale’s 12% Niacinamide Serum to address your skin’s underlying concerns. Use a light hand to dab the formula on your face. Perfect for your AM routine, our double-encapsulated serum doesn’t feel heavy or greasy on the skin. 3. Moisturize: Once the serum sinks in, apply a generous layer of moisturizer. This step in your routine helps lock the hydration and treatment for prolonged periods. If you have dry skin, opt for an emollient-rich cream. Alternatively, folks with oily skin can try a gel-based, non-comedogenic moisturizer like our in-house Oil Free Moisturizer. 4. Sunscreen: Use sunscreen in your AM routine to shield the skin against harmful UV rays. In rare cases, the application of Niacinamide might make your skin photosensitive, to prevent any flare-ups, use a broad-spectrum sunscreen with SPF 30 or higher during the day. Expert Tips For Maximizing Niacinamide Benefits To reap the optimal benefits of Niacinamide, here are some expert tips for your consideration Conduct a patch test on your neck to avoid any inflammation or flare-ups. 1. Start with a lower concentration of Niacinamide, 2 to 3 times a week. Amp up the concentration and frequency of use if your skin responds well. 2. Always follow up with a moisturizer to seal the Niacinamide molecules into the skin. This ensures better absorption of the active ingredient and hence, better results. 3. Be consistent with your choice of Niacinamide. Don’t expect miracles overnight. While results may vary, you can typically see changes within 6 to 8 weeks. 4. Niacinamide pairs well with the most active ingredients. Layer it with Vitamin C for glow, Hyaluronic Acid for hydration, Salicylic Acid for acne control and Retinol to fight ageing. FAQs 1. Can Niacinamide be used daily? Yes, Niacinamide can be used daily. If you are a first-time user, start by using it once or twice a week. 2. Is Niacinamide suitable for sensitive skin? Yes! Niacinamide strengthens the barrier, soothes inflammation, and hydrates the skin – making it a great fit for sensitive skin. 3. Can I use Niacinamide for dry skin? Yes. Topical application of Niacinamide reduces dryness by preventing TEWL a.k.a. trans epidermal water loss. 4. Is Niacinamide good for skin? Absolutely. Niacinamide in your daily routine helps boost overall skin health. It accelerates healing, strengthens the barrier, and shields the skin against harmful aggressors. Conclusion If you want to focus on your skin’s holistic health, Niacinamide should find a spot on your vanity A type of Vitamin B3, its boosts barrier health, depigments the skin, ensures long-lasting hydration and soothes inflammation. Use it in your AM/PM routine to see results within 4 to 6 weeks.

READ MORE +
Niacinamide Serum vs Vitamin C Serum

August 30, 2024

Niacinamide Serum Vs Vitamin C Serum: Which One Should I Use?

Niacinamide and Vitamin C are two popular active ingredients offering major skin benefits. Niacinamide regulates sebum production, unclogs pores and upholds the lipid barrier, among many other things. On the other hand, Vitamin C in your daily routine boosts Collagen production and averts free radicals for the dreamiest skin ever. However, there is one front where Niacinamide and Vitamin C fight for the winning position. Intrigued? Scroll ahead to find out which active is the holy grail of brightening Before We Decide, Here’s A Refresher On Vitamin C And Niacinamide Niacinamide is a form of Vitamin B3 that is water-soluble. It is abundantly found in eggs, fish, nuts and other poultry. Niacinamide is a versatile active that guarantees the best results without any flareups. Vitamin C, on the other hand, is found in citrus foods and potatoes. You can leverage the anti-inflammatory and antioxidant properties of Vit C for your daily skincare – more on that later. What Are The Benefits Of Niacinamide? Before the two ingredients compete for the brightening title, here’s a closer look at the many benefits of Niacinamide- 1. Keeps skin barrier intact: For those unaware, the skin or lipid barrier serves as the first wall of defense for your body. It tactfully prevents pollutants, pathogens, bacteria and other aggressors from entering through the skin. Skincare active Niacinamide plays an important role in maintaining this barrier by boosting the production of Ceramides and Elastin. 2. Maintains hydration: Niacinamide helps maintain hydration in the skin by preventing TEWL or transepidermal water loss. For extremely dry or dehydrated skin, we recommend using Niacinamide with humectants like Hyaluronic Acid, Glycerin and more. 3. Removes excess sebum: The topical application of Niacinamide absorbs excess sebum from the skin, ensuring a healthy microbiome. It is one of the best oil skin care products. 4. Minimizes the appearance of pores: Niacinamide removes sebum and gunk from deep inside the pores, minimizing their appearance. If you want to create a smooth, texture-less canvas for your makeup, Niacinamide should be on your radar. 5. Soothes inflammation: Due to its anti-inflammatory properties, Niacinamide reduces redness, rashes, hives and other flareups with use. How Does Vitamin C Benefit The Skin? Vitamin C's omnipresence in skincare is a testament to its efficacy. Here are the common benefits of Vit C for skin. 1. Reverses signs of skin ageing: Vitamin C boosts Collagen production, reducing the appearance of fine lines, wrinkles, crow’s feet and more. If you wish to age gracefully, this active ingredient should be on your radar. 2. Avert free radicals: The topical application of Vitamin C helps neutralize free radicals, preventing any damage to the skin. Vit C is also popular for shielding the skin against harmful UV rays and pollution. 3. Reduces spots and marks: Vitamin C also promotes healthier regeneration of skin cells, fading the appearance of scars, spots and marks over time. 4. Accelerates skin healing: Vitamin C possesses anti-inflammatory properties which accelerate skin healing. What About Brightening? Should I use Vitamin C or Niacinamide? Both Niacinamide and Vitamin C ensure brightening results via different pathways. Case in point, Vitamin C inhibits melanin production in skin cells to reduce dark spots and pigmentation. Meanwhile, Niacinamide impedes the transfer of melanin to the skin’s outermost layer, resulting in an even skin tone. Therefore, it is tricky to choose whether you should use Niacinamide or Vitamin C for the skin. Nevertheless, here are some alternatives that you may consider- 1. Pick a secondary concern: To make a choice, zero in on a secondary skin concern. So, if you want to brighten with oil control – try Niacinamide. To ensure brightening while fighting fine lines, wrinkles and more – we recommend using Vitamin C for the skin. 2. Use Niacinamide and Vitamin C together: To maximize skin brightening results, might we recommend using Niacinamide and Vitamin C together? These two active ingredients are compatible and enhance each other's efficacy. How To Layer Vitamin C and Niacinamide? If you want to reap the combined benefits of Vitamin C and Niacinamide, here’s how you can add them to your daily routine- 1. Add the two ingredients to your morning and nighttime routines respectively: To avoid accidental flare-ups or inflammation, use Vitamin C in the morning. This powerful antioxidant shields your skin against aggressors, UV rays, and harmful free radicals. Use Niacinamide at night to help ensure skin hydration overnight. 2. Alternatively, if you want to use the two ingredients at the same time – start by applying Vitamin C on thoroughly cleansed skin. Once the serum is put into the skin completely, apply a thin layer of Niacinamide. This workhorse helps strengthen the barrier, hydrates the skin, and soothes any inflammation from Vitamin C. Potential Side Effects Of Using Vitamin C And Niacinamide Together? While Vitamin C and Niacinamide are compatible, some first-time users may experience the following side effects - 1. Skin irritation: Skin irritation in the form of redness, stinging or itching may occur due to a high concentration of Vitamin C. 2. Breakouts: If you have oily or acne-prone skin, you may experience breakouts or hives on the skin. Common Mistakes To Avoid While Using Vitamin C And Niacinamide Do you wish to start using Vitamin C and Niacinamide in your daily skincare? Here are some mistakes you should avoid at all costs – 1. Not conducting a patch test: Before introducing the two ingredients into your daily routine, conduct a patch test on your neck. 2. Going overboard with the active ingredients: If you’re new to either Niacinamide or Vitamin C, start by using them 2 to 3 times a week. Let your skin get accustomed to the unique combination of actives. 3. Not using sunscreen: Topical application of active ingredients makes your skin prone to photodamage. To avoid this, lather a generous layer of sunscreen before stepping outdoors in the morning/afternoon. 4. Not being well-versed in application technique: Active ingredients Vitamin C and Niacinamide are compatible – with little to no side effects for most skin types. Having said that, the wrong application technique can lead to inflammation, breakouts or acne. Okay, But In What Form Should I Use Vitamin C And Niacinamide? Vitamin C and Niacinamide are present in an assortment of skincare products, ranging from cleansers to face packs to moisturizers. However, if you want visible results quickly, we recommend these ingredients in serum or treatments. Here’s why? 1. Serum contains a high concentration of an active ingredient. More potency equates to better efficacy. 2. A serum thin, water-like consistency allows it to seep deep into the skin and address relevant skin concerns. Luckily, Foxtale carries both Niacinamide and Vitamin C Serum for your benefit. These high-performing, innovative and safe formulations are must-trys. Here’s why Why Should You Try Foxtale’s Niacinamide Serum? If you want to add Niacinamide for brightening, oil control, barrier repair or more, try Foxtale’s unique offering 1. The creamy, lightweight formula soaks excess sebum, ensuring oil-free radiance for the skin. 2. We love how this facial serum doubles as a primer. That’s right. The topical application of this Niacinamide Serum blurs pores and cloaks blemishes to create a smooth, soft canvas. 3. The serum also ensures a mattifying effect for the skin! If you like donning ultra-glam, matte looks, make BFFs with this daily serum. 4 Niacinamide with Olive Leaf Extract helps soothe inflammation, redness, hives and more. How to use: After cleansing, take 2 to 3 pumps of the Niacinamide Serum and gently dab it on your skin. Follow up with moisturizer. Why Should You Try Foxtale’s Vitamin C Here are all the reasons why Foxtale’s Vitamin C stands tall in an avalanche of offerings - 1. It has an emollient-rich formula that shields the skin against harmful UV rays, pollutants, and other aggressors. 2. Foxtale’s Vitamin C uses gel-trap technology to combine water-soluble Vitamin C with oil-soluble Vitamin E. This ensures better absorption of the serum across the lipid barrier. 3. The efficacious Vitamin C makes the skin visibly brighter after the first 5 uses. How to use: Use a Foxtale face wash to dislodge dirt, sebum and other impurities from the pores, ensuring a clean surface. After dabbing your face dry, apply 2 to 3 pumps of Vitamin C. Conclusion Niacinamide and Vitamin C reduce dark spots and pigmentation while enhancing your skin’s latent brightness – albeit using different pathways. Topical application of Vitamin C inhibits melanin whereas Niacinamide controls the distribution of the pigment melanin across skin cells. So why not double down on efforts for bright, even-toned skin by using Vitamin C and Niacinamide together? If you’re wary of inflammation or irritation, add Vitamin C to your morning routine and Niacinamide to your nighttime rituals. Alternatively, you can apply a thin layer of Vitamin C serum, wait for it to sink into the skin and follow up with Niacinamide for best results. Frequently Asked Questions 1. Can I use Niacinamide and Vitamin C together in skincare routine? Yes, you can. Vitamin C and Niacinamide work exceptionally well together. After cleansing, apply a thin layer of Vitamin C to your skin. Once the serum absorbs completely, apply a thin layer of Niacinamide. 2. Which is better for acne scars, Niacinamide or Vitamin C? Vitamin C boosts Collagen production and helps fill depressions or acne scars with regular use. 3. How long does it take Niacinamide or Vitamin C to show results? Serums like Vitamin C or Niacinamide start showing results between 4 to 6 weeks. Having said that, it is crucial to be consistent with the application. 4. Are there any side effects of using Vitamin C with Niacinamide? Vitamin C and Niacinamide are mostly compatible with little to no side effects. However, a handful of users may experience inflammation, irritation, and other forms of allergic reaction. These flare-ups are not worrisome and abate in a few days. 5. Can I use Niacinamide during the day and Vitamin C at night? Yes, you may. 6. Is it necessary to apply sunscreen when applying Niacinamide or Vitamin C? Yes, it absolutely is. Topical application of active ingredients makes your skin prone to photodamage. To prevent this while averting harmful UV rays, sunscreen in your morning routine is non-negotiable. 7. What is the best pore-minimizing serum? Try Foxtale’s Niacinamide Serum. It blots excess oil and minimizes pore size to ensure smooth, even skin. 8. Does Niacinamide work for sensitive skin? Yes. Niacinamide works for sensitive skin in several ways It prevents TEWL and ensures long-lasting skin hydration. It reduces dryness and flakiness on the skin. Niacinamide helps strengthen the barrier, making it a good choice for sensitive skin. Topical application of Niacinamide soothes inflammation, irritation, and other flare-ups.

READ MORE +
How to start using Vitamin C Serum

January 7, 2023

How to Use Vitamin C Serum: A Complete Guide for Radiant Skin

You must have read countless articles on the benefits of vitamin C serum. Every information related to it — drawbacks, precautions, and recommendations must have made you gain a better understanding of the serum. Now the next important step is to answer the hows. Let’s dive right into the topic. What is Vitamin C serum? Vitamin C serum is an antioxidant that improves skin health while defending it against free radical damage. It is a product that offers your skin many benefits, whether it’s fighting free radicals or reducing pigmentation — this serum can do it all. It is unlikely that this vitamin will get to your skin directly, even if you eat foods high in it. To receive the full effects of the Vitamin, you must therefore apply a serum to your skin. What are the benefits of using Vitamin C? Vitamin C extends several benefits for the skin. Ahead, we list the most common ones 1. Vitamin C brightens your skin: The active ingredient plays an important role in enhancing your skin’s brightness. 2. Vitamin C fights dark spots and pigmentation: Vitamin C reduces the appearance of dark spots and pigmentation by inhibiting melanin synthesis in skin cells. So, if you want an even complexion, a potent Vitamin C serum should be on your radar. 3. Vitamin C serum reverses ageing: Vitamin C is dubbed the holy grail for brightening. But did you know that the ingredient also helps you age gracefully? The topical application of Vitamin C serum boosts Collagen production, softening fine lines, wrinkles, and crow’s feet. 4. Vitamin C reduces flareups: Vitamin C possesses anti-inflammatory properties that help alleviate redness, rashes, hives and other flareups. 5. Vitamin C neutralizes free radicals: Vitamin C is a powerful antioxidant that defers skin ageing by neutralizing harmful free radicals. 6. Vitamin C reduces acne spots and marks: Over a period, application of Vitamin C serum fades acne spots and marks. The active ingredient ensures healthy cellular renewal and fills in the depressions on your skin by boosting Collagen production. How to use Vitamin C serum? Knowing your specific skin type is crucial since every skin type responds to ingredients differently. It is recommended to conduct a patch test before applying the serum to your face. Select a small area of the skin ( such as the side of your neck) and apply the product. Wait for at least 24 hours; if your skin is showing no signs of an allergic reaction, you can proceed with using the product on your face. If your skin shows redness and irritation, discontinue the product. How to apply vitamin C serum? Here's a pro tip- When it comes to consistency, always apply skincare from the thinnest to the thickest in terms of consistency. Now that you have conducted the patch test, you can follow the sequence of cleansing, applying vitamin C serum, moisturizing, and using sunscreen. When to apply vitamin C serum? It is recommended to apply the serum in the morning to protect yourself from free radical damage. However, it is important to follow up with using sunscreen. Here's a step-by-step application for your skincare routine: Step 1: Use a cleanser Your face must be a fresh canvas for any product to work entirely on the skin. A gentle cleanser helps remove dirt and grime accumulated on the face throughout the day. You can include Foxtale's Daily duet cleanser to help unclog pores and leave you with hydrated skin. How does it works: The formula contains Sodium Hyaluronate and Red Algae Extract that improve your skin’s water-holding capacity. The best part? This innovative cleanser doubles as a makeup remover. It contains gentle surfactants that melt every trace of makeup and SPF from the pores. Step 2: Apply the vitamin C serum With your face feeling as fresh as summer, it is time to introduce Vitamin C serum to your skin. Using it will help soothe sunburns and inflammation caused by active UV exposure. Foxtale’s C For Yourself Vitamin C Serum will help stimulate collagen production, giving you radiant and brighter skin. How does it works: The serum uses gel-trap technology to enclose Vitamin C (a water-soluble active) with oil-soluble Vitamin E. This ensures better absorption of the serum across the lipid barrier, almost 4X deeper into the skin. Use the serum in your morning and nighttime skincare routine for the best results. Step 3: Moisturize your skin Moisturizing your skin is essential to seal in all the moisture. A good moisturizer helps your skin stay well-hydrated for a longer time. Using Foxtale's smoothening moisturizer will give your skin the extra love and care it deserves, leaving it pampered and nourished. How does it work: The lightweight and non-comedogenic moisturizer smoothens your skin from the first use. Sodium Hyaluronate Crosspolymer and Olive Oil help bind water molecules to the skin, adding to its hydration tank. Moreover, super ingredient Ceramide doubles down on this hydration by preventing TEWL or transepidermal water loss. Step 4: Apply sunscreen Applying sunscreen daily might seem like a task, but your skin will greatly benefit from it in the long run. It shields you from the harmful rays of the sun, along with tackling the signs of ageing. Using Foxtale’s Dewy finish sunscreen gives you the dreamy dewy glow without leaving a white cast on your skin! How does it work: The breathable formula shields your skin against harmful UV rays, preventing burns, tanning, pigmentation and photoaging. It contains ingredients D-Panthenol and Vitamin E that create a protective barrier on the dermis for moisture retention. What are some mistakes to avoid with Vitamin C serum? To maximize the results of your Vitamin C serum, here are some mistakes you should avoid 1. Shelf life: Unfortunately, Vitamin C serum is susceptible to oxidization by air, heat, and light. To improve the serum’s longevity, we recommend storing it in a cool, dry place. 2. The right amount: Since a serum contains a high concentration of one or more active ingredients – a little goes a long way. You only need 2 to 3 pumps of Foxtale’s efficacious Vitamin C Serum to see visible results! 3. Application: Always apply the serum on a clean canvas. Use a gentle, pH-balancing cleanser to remove dirt, grime, and other impurities from the pores. Dab your skin dry before whipping out the serum bottle – don’t apply the formula on damp skin. 4. Dabbing Vs Rubbing: We recommend dabbing the serum on your face instead of vigorously rubbing. This reduces potential flare-ups, inflammation, redness, etc. Moreover, dabbing the serum minimizes wastage significantly. 5. Consistency: If you are chasing the skin of your dreams, be consistent with your Vitamin C Serum. Use it in your morning/nighttime skincare routine daily. 6. Layer well: Use Vitamin C with other active ingredients to address underlying skin concerns. Layer it with Niacinamide for instant brightening, with Hyaluronic Acid to fight inflammation and with Retinol to boost Collagen production. The conclusion Vitamin C serum offers a wide range of benefits to your skin; just know that consistently using it will help you reap the maximum benefits. The sooner you can include vitamin C serum in your routine, the better! If you’re looking for a sign to use the serum, consider this is it! FAQs 1. When can we see the results of Vitamin C serum? Foxtale’s Vitamin C serum takes four to eight weeks to show the dreamy results you’ve been awaiting. Diligently using the serum is key, especially if you want wrinkle-free skin. 2. Can I use vitamin C serum every day? Yes! You can apply Vitamin C serum every day or even use it twice a day. 3. Can I skip sunscreen after Vitamin C serum? No, you shouldn't skip sunscreen after applying vitamin C serum, as your skin is more susceptible to the harmful rays of the sun. Therefore, combining the two powerful duos will help double its efficacy and give you the best results! Related searches 1- Things to know about Vitamin C serum for oily skin 2- Know the benefits of Vitamin C serum 3- Why to use vitamin C serum with L-ascorbic acid

READ MORE +