At Foxtale, we often ask ourselves one question- What makes a good skincare product? And in different ways we have always arrived at the same conclusion - it should show results on your skin and it should guarantee a few moments of solace- a promise that however your day goes, these few minutes of skincare are going to be happy!
All our products will always stand true to these two promises- efficacy and happiness.
I started Foxtale in response to my experience as a skincare consumer.
I started Foxtale in response to my experience as a skincare consumer. Over the years I realized quality skincare products are a luxury accessible to few women in India. With Foxtale I wanted to change that - create a skincare brand that puts consumers' needs at the centre of things - in our research, in our formulations and in our community.
Even before the name existed on paper, I spoke to over 3000 women to understand their skin types and challenges. Fact is, there are about 300+ unique skin types in India. The varied climatic conditions across the country meant even people with similar skin types face different challenges depending where they are in the country. The challenge was to identify ingredients that not only ensure safety and efficacy but can be used by all women.
On the way, I have had the best formulators in the country believe in my vision and come on board to innovate products that go beyond topical solutions and focus on improving skin health and restoring damage done to the skin barrier because of photodamage and lack of hydration.
Today we source 80% of our ingredients from premiere labs across the globe. All 76 ingredients used by us are accepted and vetted by regulatory authorities around the world. We have also banned about 1500+ ingredients that can compromise your skin health. In the future we want to introduce ingredients and formulations that can fulfill the needs of every woman and revolutionize this space for good.
Every day at Foxtale I am reminded of the fact that you dream alone but you build together. In the last 1.5 years I have met probably the best people who have believed in my vision for Foxtale and have only enhanced it with their expertise, efforts and enthusiasm.
Here’s to encountering new challenges everyday with each of them.