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skin radiance mask
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Skin Radiance Mask

Detans & brightens

₹ 545
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SPF 50 Glow Sunscreen

Prevents tan & boosts glow

₹ 349
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Best Vitamin C Serum
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Vitamin C Serum

Fades pigmentation & brightens skin

₹ 595
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Lip Sleeping Mask with Maracuja Oil
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Lip Sleeping Mask with Maracuja Oil

Get cushion-soft lips overnight

₹ 445
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Super Glow Moisturizer with Vitamin C

Glowing skin from first use

₹ 445
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12% Niacinamide Clarifying Serum

Deletes 7 signs of acne & acne marks

₹ 645
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SPF 70 Dewy Finish Sunscreen
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SPF 70 Dewy Finish Sunscreen

Dewy finish, sun protection

₹ 495
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Exfoliating Body Wash

Gently exfoliates tan away

₹ 399
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Brightening Body Wash

Exfoliates tan & brightens skin

₹ 399
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Brightening Body Lotion

Prevents tan & brightens skin

₹ 499
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Valley of Flowers Perfume

Long-lasting floral perfume

₹ 945 ₹ 850
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Hydrating Body Wash

Keeps deeply hydrated for 24 hours

₹ 349
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Deep Moisture Body Lotion

Delivers deep cellular moisturization

₹ 399
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Skincare shows results when you're consistent. Visible improvement everyday improves consistency.
Our fast-acting formulas and unique ingredient story ensures visible improvement from the very first use.


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Different concerns show up in different layers of skin
Our unique Active Delivery Systems ensure the actives reach the necessary layers and tackle skin concerns like increased melanin production, dehydration, collagen loss and wrinkles.

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Our products are formulated with skin health enhancers that complement actives for targeted solutions.
They increase skin's moisure levels and support barrier function to give you a lit-from-within glow.
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August 12, 2024

Who Should Use Niacinamide?

Niacinamide’s versatility makes it a fan favourite. You can use this active ingredient for fading dark spots, enhancing your skin’s brightness, cutting excess shine, and minimizing pores – among many things. But does this serum only work for a specific skin type? The answer is a resounding no. In this blog, we take you through the benefits of Niacinamide for different skin types. We then introduce you to the best niacinamide serum that will elevate your skincare game exponentially. So, what are you waiting for? Keep reading to make an informed decision. Is Niacinamide Only For Dry And Oily Skin? No, every skin type can find a use for this active ingredient. Scroll ahead for the benefits. Niacinamide for dry skin: While buying products for dry skin, Niacinamide should be on your radar. The skincare active ensures long-lasting hydration for the skincare by preventing TEWL or transepidermal water loss. Niacinamide for oily skin: Niacinamide is a Godsend for folks with oily skin. It blots excess oil and prevents clogged pores, ensuring a balanced microbiome. Niacinamide for combination skin: We know that combination skin has the characteristics of both oily and dry skin. That means – excess grease on the T-zone, chin and forehead while the cheeks stay relatively dry. Niacinamide cuts this shine and shrinks pores while keeping hydration intact for the skin. Niacinamide for sensitive skin: Sensitive skin is more prone to inflammation, redness, rashes and more. Enter Niacinamide. Its anti-inflammatory properties promote overall skin health and healing. Moreover, the topical application of Niacinamide strengthens the skin barrier by boosting Ceramides and Elastin. The Best Niacinamide Serum In India If you want to add this active ingredient to your daily skincare, we recommend Foxtale’s in-house creation called the Game Changer. Ahead, we list all the reasons why this formulation is a must-have 1. Enjoy priming benefits: We all love a good hybrid product, right? It helps dissolve the chaos of getting ready in the morning. Our Niacinamide Serum blurs pores and cloaks blemishes while ensuring a brightening effect for the skin. It creates a smooth canvas ensuring better base application. The perfect combination of high-performing skincare and makeup! 2. Get oil-free radiance: We understand the struggle of maintaining oily skin – the never-ending shine, massive pores and makeup that doesn’t stay intact. With our Niacinamide Serum, you can bid farewell to all these woes. The topical application of this formula curbs sebum production for 8 hours, ensuring an oil-free radiance for your skin. 3. Love the matte-finish: Moreover, this efficient formula grants a gorgeous matte finish to the skin. The perfect addition to your skin prep, we say. How To Use This Niacinamide Serum Once you get your mitts on the Game Changer, here’s how you can make the most of it \ 1. Start by cleansing: Only apply serum on a thoroughly cleansed face. A potent face wash melts grime, gunk and other impurities, revealing a smooth, even surface. This ensures better absorption of the treatment/serum, adding to its efficacy. Folks with dry and sensitive skin should try Foxtale’s Hydrating Face Wash. It features Sodium Hyaluronate (HA) and Red Algae Extract that deeply rejuvenate the skin. Additionally, this formulation also doubles as a makeup remover. People with oily and combination skin should opt for the Acne Control Face Wash. Salicylic Acid at the heart of this formulation cuts excess sebum, controls acne, and alleviates inflammation. Moreover, Hyaluronic Acid in this face wash ensures sustained hydration for the skin. 2. Use the Niacinamide Serum: Once your skin is dry, apply 2 to 3 pumps of Foxtale’s Niacinamide Serum. Use a gentle hand to dab the formula on your cheeks, forehead, chin and more. Be extremely careful around sensitive areas like the eyes and mouth. 3. Moisturize generously: After the serum infuses into the skin, follow up with a moisturizer. For those unaware, a potent moisturizing formula forms a protective barrier on the skin to help seal treatment and hydration. It also softens signs of ageing, reduces inflammation and makes your skin super smooth. If your skin type is dry, use Foxtale’s Hydrating Moisturizer. It contains Sodium Hyaluronate Crosspolymer and Olive Oil that boost your skin’s moisture bank. Moreover, Ceramides and Vitamin E sit on the skin barrier, averting free radicals, pollutants, and aggressors. For oily and combination skin, the Oil Free Moisturizer is the perfect match. This lightweight formula soaks up excess grease, reduces acne, and calms inflammation. That's not all. The cream carries Hyaluronic Acid and Marine Extract that hydrate the skin for its soft, taut appearance. People who struggle with sensitive skin should try our Skin Repair Cream. It uses ERS technology to nourish, heal and hydrate the skin. 4. Don’t forget SPF: Foxtale’s Niacinamide Serum doesn’t cause photosensitivity. But one must remember that sunscreen is non-negotiable across skincare regimes. It shields the skin against harmful UV rays, preventing tanning, burns, pigmentation and more. Lucky for us, Foxtale carries a range of SPF formulas For dry skin, we recommend our innovative Dewy Sunscreen. It carries D-Panthenol and Vitamin E that keep your skin moisturized without budging on skin protection. People with oily skin should try Foxtale’s Mattifying Sunscreen. It contains Niacinamide that blots sebum and prevents clogged pores while ensuring infallible sun protection. Conclusion Niacinamide is a versatile ingredient that treats dark spots, and ageing lines, minimizes pores and soothes inflammation across all skin types. If you wish to add this active to your skincare, get your hands on Foxtale’s Niacinamide Serum. The creamy yet lightweight formulation travels into the deepest layers of the skin for the best results. FAQs 1. Can I use Niacinamide without sunscreen? We recommend wearing sunscreen after using an active-infused formulation. This prevents any accidental flare-ups. 2. Can I use Niacinamide without a moisturizer? No. A moisturizer helps seal the Niacinamide into the skin, ensuring better efficacy. 3. Can I use Niacinamide to remove pimple marks? Yes, Niacinamide fades pimples marks over time by improving overall skin texture.

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May 13, 2024

The Ultimate Guide to Face Serum Ingredients

The evolution of skincare as a science has put a spotlight on active ingredients. For those unfamiliar with the term, ‘actives’ target a sundry of specific skin concerns – acne, pigmentation, dullness, premature ageing and more. Results? Quick, long-lasting results that don’t disappoint. Wish to make the most of your skincare routine with these science-backed ingredients? This blog takes you through the most popular actives that grace the labels of the best face serums from Foxtale. From water-loving humectant hyaluronic acid to oil-soluble salicylic acid, peruse at your leisure and learn how they treat your skin from the inside out. Hyaluronic Acid Hyaluronic acid has gained immense popularity amongst skincare enthusiasts due to its unparalleled hydration prowess. The humectant binds water molecules to your skin (X 1000 of its weight), ensuring its soft, plump appearance. Why Hyaluronic Acid? 1. If you struggle with dry, flaky skin, you must add hyaluronic acid to your skincare rotation. While the active is imbued in many cleansers and moisturizers, a serum guarantees the highest concentration of the active. 2. Continued dehydration of the skin can marr its barrier leading to episodes of inflammation and redness. So, if you are observing inexplicable flare-ups on your skin, hyaluronic acid can be the right fit for your vanity. 3. In the long run, skin dehydration can also pave the way for early signs of ageing like fine lines, wrinkles, age spots, and more. Add hyaluronic acid to your AM/PM regimen to restore your skin’s youthful radiance. Best time to use hyaluronic acid: You can use HA in your AM and PM skincare. Foxtale’s Recommendation: Hydrating Serum with Hyaluronic Acid What makes our hyaluronic acid serum stand out? It carries 6 hydration boosters that make your skin instantly plump. Vitamin C Synonymous with ‘the best brightening agent’, vitamin C unlocks the latent radiance of the skin. The versatile active possesses antioxidant and anti-inflammatory properties that bode well for most skin types. Why Vitamin C? 1. Have the sight of dark spots and pigmentation bogged you down? Get your mitts on Vitamin C STAT! The water-soluble active inhibits melanin production to ensure an even complexion. 2. If your skin has been looking exceptionally dull and beat, add our vit C serum to your AM/PM routine. 3. Don’t let the summer take a toll on your skin’s health. A lather of our vitamin C serum neutralises free radicals generated by UV exposure. 4. If acne scars and blemishes are chipping away at your confidence, make BFFs with Vitamin C. The sought-after active cues healthy turnover of cells and bolsters collagen production. Best time to use vitamin C: You can use Vit C in your AM/PM regimen. P.S. Using Vit C with your SPF can boost the efficacy of the former. Foxtale Recommends: Vitamin C Serum What makes our vitamin C serum different? The formula is emollient rich and ensures deep moisturisation of the skin. Niacinamide Niacinamide, a form of vitamin B3, carries antimicrobial, antioxidant, and anti-inflammatory properties. The workhorse also increases hydration in the dermis, leading to its soft, limber appearance. Why Niacinamide? 1. Folks who grapple with excessive skin greasiness should add niacinamide to their skincare routine. The active ingredient regulates sebum production, unclogs pores, and prevents future breakouts. 2. Niacinamide is often touted as the holy grail of skin brightening. It impedes the transfer of melanin to skin cells, administering an even, bright complexion. 3. Niacinamide prevents moisture loss from your skin, promoting optimal functionality of the acid mantle. Moreover, it bolsters ceramide synthesis to maintain the structure and integrity of your largest organ. 4. Is your skin prone to episodes of irritation and redness? If yes, you may consider adding niacinamide to your regimen. When can you use Niacinamide: You can use it for both your AM/PM regimen. Foxtale Recommends: Niacinamide Serum What makes our niacinamide serum stand out? Foxtale's Niacinamide Serum grants your skin a gorgeous matte finish, making it the perfect precursor to your glam look. Retinol Retinol, a form of vitamin A, helps reverse skin ageing and fight acne amongst other concerns. If you are new to the active, we recommend conducting a patch test on your neck first. Why Retinol? 1. Retinol has been popularised as an anti-wrinkle agent in the beauty industry. Topical application of the ingredient expedites cellular regeneration in the skin, shields natural collagen from depletion and softens signs of ageing. 2. The build-up of dead cells, sebum, and pollutants on your skin often leads to acne. Employ retinol in your skincare to prevent clogged pores and say hello to clear skin shy of bumps or active eruptions. When can you use retinol: As retinol helps to regenerate cells, it's best applied at night. Foxtale Recommends: Anti Aging Retinol Serum Why makes our retinol serum stand out? The serum is formulated with encapsulated retinol that breaks open in the deepest layers of the skin and not on its surface. Results? No purging, not even in the slightest. Salicylic Acid An oil soluble active, salicylic acid is the perfect remedy for whiteheads, blackheads, and active eruption. The gentle exfoliant also possesses mild anti-inflammatory properties. Why Salicylic Acid? 1. If you have oily skin, salicylic acid should be non-negotiable in your vanity. The active curbs sebum production, ensuring a more balanced microbiome. 2. Salicylic acid buffs away dead cells, grime and pollutants from the pores – the perfect fit for acne-prone skin. When can you use salicylic acid: You can use it in both your PM skincare routine. Conclusion: Skincare is not a ‘one size fits all formula’. This is why we encourage all our readers to Decipher your skin type and its underlying concerns Employ an active in your skincare to throttle the relevant concerns (only after thorough research). FAQ 1. How can I start using active ingredients in my skincare? Ans. If you are new to the world of actives, start by using one ingredient at a time. 2. What active is the best for glowing skin? If you want glowing skin, use Foxtale’s Vitamin C Serum on the reg. It reduces the appearance of dark spots and boosts your skin’s radiance. 3. How can I identify my skin type? If the entirety of your face looks shiny, your skin type is mostly oily. If your face feels uncomfortably tight and looks flaky (before moisturisation), you have dry skin.

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May 10, 2024

Effects of Vitamin C Serum on Skin – How Does it Work?

The popularity of Vitamin C serums in the skincare world is unparalleled. Power-packed with antioxidant and anti-inflammatory properties, Vit C fights dark spots, early signs of ageing, and oxidative stress or damage. If you are new to the active and wish to integrate it into your daily regimen, scroll ahead on a deep dive into Vit C serums. If you wish to enhance the latent radiance of your skin, might we recommend making BFFs with vitamin C? The efficacious ingredient splashed across the skincare aisle of your nearest supermarket ensures a luminous complexion – all while dwindling the appearance of dark spots and patches. But that’s not all. Far from a single trick pony, vitamin C, boasts a myriad of other (slightly lesser known) skincare benefits too. From beating early signs of skin ageing to warding off free radicals, the beauty industry relies on this water-soluble vitamin for the holistic healing and overall health of their skin For all our readers who are new to this active or wish to weave the multitasker into their pre-existing skincare regime – you all have landed on the right page. Ahead, we answer all your burning questions on Vit C. Scroll to learn about the benefits, the effects, and the ideal way to use a vitamin C serum for your face. Effects of Vitamin C serum on Skin As touched upon briefly in the introduction, Vit C has several skin benefits. 1. Fights Dark Spots and Patches: Topical application of a Vitamin C serum dwindles the appearance of localised discoloration and acne marks, ensuring a single-tone complexion. A Godsend for folks with hyperpigmentation, it guarantees time-bound results that are gratifying. 2. Reverses Skin Ageing: Have signs of premature skin ageing bogged you down? Don’t fret and add a Vitamin C serum to your AM/PM regimen. For the unversed, the active amps up the collagen production in your skin – combating fine lines, wrinkles, and laugh lines. According to a paper published by the Oregon State University, Vitamin C has been shown to stabilise collagen mRNA, thus increasing collagen protein synthesis for repair of the damaged skin. 3. Prevents Radical-Induced Damage: A potent antioxidant, Vitamin C serum wards off free radicals, preventing damage to the skin. According to a scientific literature published by the National Library of Medicine, Vit. C, the most plentiful antioxidant in human skin, forms a part of the complex group of enzymatic and non-enzymatic antioxidants that co-exist to protect the skin from reactive oxygen species (ROS). When paired with an SPF, a Vit C serum also minimises sun damage by blocking UV radiation. 4. Clarifies Complexion: Vitamin C ensures a healthy cell turnover process, unveiling the clear complexion sitting underneath. Why Should You Use a Vitamin C-based serum? There is a flurry of Vitamin C imbued products (re: face washes and moisturisers) in the market, then why must you pick a serum to address your underlying skin concerns? Scroll to learn. A Vit C serum has a higher concentration of active ingredients than any other skincare formulation, promising visible results over time. Vit C serum is lightweight and quick-absorbing. It boasts small molecules that percolate deep into the skin to banish spots and patches for a luminous complexion. A result-oriented serum is indispensable to an efficient skincare routine. And we are recommending only the best Vitamin C serum for you! Foxtale’s Vit C serum is beginner-friendly and helps optimise skin health sans the fear of flare-ups or irritation. The unique brew uses gel trap technology to combine vitamins C and E for better absorption. When Should You Apply Your Vit C Serum? You can add the Foxtale Vitamin C serum to your AM/PM routine. The conjunction of our emollient-infused Vit C serum and SPF blocks UV damage, external aggressors and traces of pollution. How to Start Using Vit C Serum? For all first-time users, using vitamin C and layering it with other active ingredients can be slightly overwhelming for their skin. Which is why, we recommend starting slow and steady. 1. Don’t Go Overboard: If you are new to the world of actives, start by using vitamin C 3 times a week. This will help your skin get accustomed to the transparent, non-greasy liquid and flag off episodes of irritation or inflammation (if any). 2. Steer Clear of Layering: If you are starting out with Vitamin C, use it only with SPF. 3. Store Well: Store the Vit C serum in a cool, dry place and refrain from using it if it gives off a bad odour. How to add Foxtale Vit C in Your Skincare Routine? 1. Start with a gentle cleanser to wash off dirt, impurities and excess sebum from the pores. A clean canvas ensures better absorption and adds to the efficacy of your face serum. If your skin type is oily, opt for the Acne Control Cleanser with Salicylic Acid. On the other hand, for dry skin, try the Hydrating Face Wash. 2. After drying your face with a paper towel, turn to the Vit C Serum. Rub 2 to 3 pumps of the serum on the entirety of your face. 3. Next, add a generous slather of the Hydrating Moisturiser to help seal in the water content. 4. Top it off with an SPF of your choice. Remember, sunscreen is non-negotiable, no matter the season or the time of the day. If your pores spill oil like it's nobody’s business, try the Mattifying Sunscreen for a gorgeous, shine-free finish. If you are a fan of a dewy, fresh face – might we suggest our Dewy Sunscreen? FAQs 1. Does your Vit C serum bode well for the oily skin types? Ans) Yes! Our meticulous Vitamin C has been formulated for all skin types, including oily. 2. How is the Foxtale Vitamin C different from other serums in the market? Ans) Foxtale’s Vitamin C serum has been optimised for high performance and safety. Our blend boasts 15% L-ascorbic acid (the most stable state of vitamin C) for the highest degree of brightening effect. Unlike many serums, our emollient-rich Vit C doesn’t make your skin uncomfortably dry or taut. The conjunction of Vitamin C and E allows better absorption of the product, through the lipid barrier. It ensures visible results vis-a-vis concerns in as early as 5 days. 3.Is the Foxtale Vitamin C serum vegan and cruelty free? Ans) Yes! Our Vitamin C serum is 100% vegan and cruelty free. 4. Can I use the Vitamin C serum before applying makeup? Ans) Absolutely! You can use the Vitamin C serum as a part of your skin prep. Our wonder product buffs away unwarranted buildup and dead cells to create a smooth canvas. It grants a healthy glow to your skin that makes makeup look more seamless and dewy. 5. Does Vit C cause breakout or inflammation? Ans) While we have dermatologically tested our Vit C to ensure it doesn’t give way to breakouts, redness or any form of skin irritation, skincare is subjective. And we recommend doing a patch test on the neck before use. 6. What is the best serum to use with Vit C? Ans) Hyaluronic acid and Vit C pair extremely well together. The two actives help boost your skin’s radiance while fighting early signs of ageing.

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