Just because you can use an hydrating essence, brightening serum, moisturising face mask and exfoliating toner in an effort to achieve your skincare goals, doesn’t mean you absolutely have to.

With skincare, the internet might tell you that more is more. When you can get the goodness of an AHA, BHA and a retinoid, why wouldn’t you use them to try to get the brightest, smoothest skin you possibly can? But if you cocktail too many products all at once, in an effort to get the most efficient results super quickly, you could be overwhelming your skin instead of giving it the tools to thrive. Enter: Skinimalism, which urges you to do the least, instead of the absolute most.

What is skinimalism?

Skinimalism ascribes stripping back your skincare routine in favour of a simpler approach. Think reducing the number of products and active ingredients in your regimen or using two-in-ones that have more than one benefit. If you follow an intuitive skin care route, you can give your skin what it needs at the moment. As opposed to overwhelming it with everything all at once. So, instead of spackling on 12 products, you’re hydrating with a hyaluronic acid based serum when you feel dry, calming it with a face mask when it’s irritated, and exfoliating when your skin is breaking out or peeling.

Why is this a good idea?

Experimenting with too many products can actually wreak havoc on the skin’s natural moisture barrier, which is made of skin cells, lipids, cholesterol, amino acids and fatty acids. This layer acts like a protective sheath, so if you break it down with too many AHAs or retinoids, you can cause inflammation and irritation. It also messes with the skin’s PH. The skin’s acid mantle is slightly acidic for a reason: to keep moisture in, and bacteria out. But if it’s too alkaline thanks to the extra-clarifying soap you’re using, or too acidic, you could cause inflammatory conditions like eczema or acne.

Who is this good for?

Everyone! But especially those with sensitive skin types. If you’re finding that your skincare products have been causing more harm than good, you’re likely trying too much too fast, and it’s giving your skin information overload. The same goes for those with acne-prone skin—if you break out, you might be trying too much to get rid of your zits, but may land up causing inflammation or barrier issues instead.

Is it really more sustainable?

Pros say that it is sustainable in two ways—the less you buy, the better it is for the environment, because it reduces the plastic packaging and bottles in the landfills, doing away with wastage and overconsumption in the process. It is also sustainable for you—the easier your routine is, with the least steps, the smaller your time, energy and monetary commitment is. With skincare, consistency is key, so this is important.

How can you be a skinimalist?

The rising acceptance of skinimalism doesn’t stop new products from flooding the shelves and stores, so actually building the right skinimalist routine for you can be overwhelming. Before you commit to the tubes and tubs you’ll reach for, it is important to know what the best ones for you are. Once you’ve found the cleanser you love, the hydrator you can rely on and the sunscreen you can’t live without, you’ve got the routine you need. This is especially so when you’re using prescription products like acids and Tretinoin, as just using a cleanser to balance, a moisturiser to nourish and a sunscreen to protect can be ideal, and will prevent potential sensitivity or irritation in the process. Just take it slow! You’ll want to enjoy every step you’ve got.

If you think skinimalism might be the way for you, read our guide to creating a skinimalist’s dream skincare routine here!

And if you have more questions or want a routine customised specially for you, contact us using our WhatsApp button below.