
Face masking is a momentary relaxation with the added benefits of skincare. But it is essential to choose a face mask that suits your skin type perfectly. DIY or readymade- face masks come in a variety of concoctions but are targeted to specific skin types. To reap the maximum benefit of any such masks, making the choice correctly is important.
The first and foremost thing is to understand the skin texture thoroughly and in parallel, the benefits of different face masks. Let’s get into the details of it in this article.
It is essential to understand the different types of masks available today. They are segregated based on texture and ingredients mostly.
1. Gel Mask: They are water-based and oil-free face masks, making them ideal for oily skin. They usually have a cooling sensation that can soothe irritated and sensitive skin. Such masks are suitable for most skin types.
2. Clay/Mud Mask: These are clay-based masks prepared from different types of cosmetic-grade clays like Multani mitti, red clay and many more. They are thick and feel slightly tight on the skin once they dry down. Usually, they are for oily skin but there are hydrating variants too. It is best to avoid formulations that are too dry as they render the skin flaky if used rigorously. You must use a hydrating serum and a nourishing, barrier repair moisturizer to balance out the effect.
3. Cream Masks: The texture of such masks is similar to a moisturizer. They usually have oils and emollients as base ingredients. They are most suited when your skin needs a glow and hydrated feel. Hence, it is best for normal to dry skin types.
4. Sheet masks: They are the quickest solution when you want a quick boost of hydration & moisturization. These are made of various woven or natural fabrics saturated with serums that provide different benefits. The sheet mask is suitable for all skin types, depending on the variant you choose.
Depending on its ingredient profile, a face mask can target a range of concerns like dullness, dehydration, clogged pores and more. Scroll ahead for more benefits.
1. It is a great pick-me-up: A face mask is not only restorative for the skin but also for the soul. Weekly masking rituals are a great way to unwind and decompress– a much-deserved TLC session.
2. Deep-detox: Your skin bears the brunt of menacing pollutants, dirt and grime on the daily. A potent face mask helps dislodge these impurities from the deepest layer of your skin – which may not be possible with your everyday cleanser.
3. Unclog Pores: A potent clay mask (a form of facial mask) is a must-have for people with oily skin or acne-prone skin. This formulation removes impurities, gunk and sebum from the pores for a clarified complexion.
4. Targeted Treatment: A mask is applied to a thoroughly cleansed face for about 15 to 20 minutes (can be more). This prolonged contact period allows its ingredients (re: antioxidants, active, minerals or more) to seep into the deepest layers of the skin.
In a way, a face mask serves as a quick yet long-lasting fix for concerns like dehydration, dullness, open pores, pigmentation, and more.
The first and foremost rule to choosing a face mask is understanding your skin type. Here are a few tips to get the maximum benefits of a face mask:
1. First, recognize your skin texture. Normal, dry, oily and combination are widely witnessed skin types. The texture of your skin can change from one season to another, hence your face masking routine should be flexible too.
2 .Face masking should always be a part of your skincare routine and not the only ritual you follow. The ideal sequence is cleaning the face well with a gentle face wash, followed by masking and then moisturizing and protecting in the daytime.
3 .If you are using DIY masks which are mostly clay-based, a good Vitamin C serum after masking and before moisturizing can help to neutralize the drying effects better.
4. Always do a patch test for readily available as well as homemade face masks to ensure you do not have any adverse reaction to them. If available, go for a trial size of a face mask to check how it fares.
5. A general rule of thumb for choosing face masks for different skin types are as follows:
Normal or dry skin: Face masks with moisturizing and hydrating ingredients are ideal for you. Sleeping masks also work great for such people.
Oily or combination skin: Clay-based masks and mud masks work best as they unclog the pores better and offer deeper cleansing.
Hyperpigmented skin: Such skin can be either oily or normal. But when the primary concern is reducing hyperpigmentation, a brightening mask with ingredients such as exfoliating acids works best.
Face masks can be homemade or store-bought. Irrespective of the type, masking should be ideally no more than twice a week at most. Here are a few homemade mask recipes to try out:
1. Clay mask
Clay masks are the easiest to make at home. Many different clays come with different properties. But in general, all have the same goal of drawing out excess sebum and unclogging pores. Here’s how you can prepare a mask at home:
Take a tablespoon of cosmetic grade clay of your choice (Multani mitti and red clay being the driest and dead sea clay being comparatively hydrating), add half a spoon of cosmetic-grade charcoal powder, and rose water (or plain water) to make a thick paste. Apply and leave it on for not more than 10 minutes and then rinse off.
2. Honey mask
For normal to dry skin, a moisturizing mask like the honey mask works great. Simply take a tablespoon of organic honey, add a pinch of turmeric powder or matcha green tea to make a paste and apply this on the face. Let it sit for 15 minutes before rinsing it off.
Face masking is a great practice when you take extra care with all other skincare steps involved. At Foxtale we highly recommend you use our products that are mild and effective so that masking does not cause any side effects.
Pick from our selection of face masks for a 360-degree skin transformation. No hassles, no splurging!
Hero Ingredients: Glycolic Acid, Lactic Acid, and Mandelic Acids
Price: INR 595
USP: Grants Glow Overnight
Who doesn’t like waking up to the skin of their dreams?
Foxtale’s innovative Overnight Glow Mask leverages a Rapid Retexturizing Technology to grant your smooth skin overnight. The cream-like formula is powered with AHA and PHAs that dissolve dead cells or build up to reveal gorgeous, glowing skin. Use the Overnight Glow Mask weekly to fight clogged pores, whiteheads, blackheads, and acne.
More Reasons To Love:
- Starts working in 30 seconds
- Extremely gentle on the skin
- Grants long-lasting glow
- Convenience of a treatment/cream as it requires no rinsing
Hero Ingredients: Lactic Acid, Brazilian Clay, Kaolin Clay
Price: INR 545
USP: Brightens Skin In 10 Minutes
Foxtale’s Skin Radiance Mask puts a new-age spin on the traditional ubtan. It carries a medley of clays that gently buff away dead cells, excess sebum, and tan. Moreover, the gorgeous purple whip forms an anti-dehydration shield on your skin, preventing water loss for 8 hours at a stretch. It is a great alternative to a spa treatment for instant brightening.
Use the Skin Radiance Mask to fight tan, dullness, clogged pores and more.
More Reasons To Love
- Doesn’t dry out your skin
- Perfect for whiteheads removal
- Delivers incomparable results in 10 minutes
- Bolsters the skin barrier
- Formulated for all skin types
3. Purify & Glow Cleanser + Mask
Hero Ingredients: French Pink Clay, Kaolin Clay, and Sodium PCA
Price: INR 395
USP: 5 Minute Glow Guaranteed
Want that enviable skin glow but don’t have the time to hit the salon? Place your trust in our 2-in-1 Purify & Glow Cleanser + Mask. The 5 minute glow mask deeply detoxifies the pores to unveil the bright, smooth surface sitting underneath. The presence of Sodium PCA in the formulation delivers a big boost of hydration to the skin for its soft, supple appearance.
Use the Purify & Glow Mask to fight dullness, congested pores and beat-looking skin.
More Reasons To Love
- Doubles as a cleanser
- Made with non-stripping agents
- Easy application
A face mask is an easy and economical way to get instant results for your skin. But that’s not all. A face mask also serves as a pick-me-up, helping you decompress and relax after a long week’s toil. Luckily, Foxtale carries three exceptional face masks that will elevate your self-care sesh while granting a gorgeous glow to your skin. Pick from our Overnight Glow Mask, Skin Radiance Mask, and Purify and Glow Mask to get skin transformation from the comfort of your home.
1. Should I moisturize after using a face mask
Yes. Even though your face may feel extremely moisturized – a rich face cream can help lock the water content for prolonged periods.
2. Can I use a face mask everyday?
We recommend using a face mask 2 to 3 times weekly.
3. How to apply a face mask?
After thoroughly cleansing your face, apply a thin layer of the face mask of your choice. If you are opting for Purify & Glow Mask, rinse in 5 minutes. Alternatively, for the Skin Radiance Mask, rinse within 10 minutes of application.
4. How to use the Overnight Glow Mask?
Foxtale’s Overnight Glow Mask grants you a radiant glow when you’re busy counting sheep. On a thoroughly cleansed face, apply 2 to 3 pumps of the Overnight Glow Mask. Follow it with your nighttime moisturizer and wake up to the skin of your dreams.
5. What is the best face mask for glowing skin?
Try Foxtale’s Overnight Glow Mask to achieve a long-lasting glow overnight. The formulation carries meticulous yet gentle exfoliants like Lactic, Glycolic and Mandelic Acids that buff away build-up to reveal a smooth, bright surface.
6. I have oily skin? What is the best face mask for me?
Try the Skin Radiance Mask to keep the excess oil at bay. The formulation carries Lactic Acid, Brazilian, and Kaolin Clay that blots gunk and sebum in 10 minutes! Results? An oil-free, long-lasting glow.
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After a long, tedious day at work, have you ever looked at yourself and said, “Ahh! What do I do to get rid of this dull skin?” Dull, lifeless skin is a common concern for people of all ages and gender. Not only does it impact our mood, but it also makes us lose confidence. So, to answer your most asked question, we have curated an easy routine that you can use anytime to revive dull skin. Check it out now.
Before diving into how you can take care of dull skin, you must know what causes it in the first place. Here are some of the common reasons:
If you only cleanse your skin once at night and complain about having dull skin, then you have to try double cleansing! In double cleansing, you use a balm/oil cleanser as the first step and then a gel/foam cleanser as your second step.
Without proper cleansing, the pores remain blocked which further weighs down your skin and your complexion looks dull. Incorporate our Daily Duet Face Wash in your routine to eliminate all the toxins through your pores. It effectively cleanses your skin without stripping the natural oils off your face and is suitable for all skin types!
The easiest way to make your skin look brighter is by using a face mask! Everyone has that one face mask that they can rely on to take care of their dull skin. If you haven’t found one, just DIY it! Take some Fuller’s earth (Multani mitti), mix in some water and apply the paste for 10 mins.
Pro tip: If you have had an extremely frantic day, take nice and relaxing steam before and while you apply the face mask. It’s sure to calm your nerves!
Dull skin can be the result of dehydrated and parched skin, so using a hydrating toner and a serum after cleansing can be game-changing. Use serums that comprise hydrating ingredients such as Hyaluronic acid, Niacinamide, Peptides, etc.
Incorporate a Vitamin C serum in your daily skincare routine to bring that dull skin back to life. Since this ingredient alone can fight free radicals and wrinkles, you won’t have to whine over dullness.
No matter what skin type you have, you just cannot skip over moisturizer. In fact, no skincare routine is ever complete without it. Using a barrier repair moisturizer like our Ceramide Supercream twice, every day is like a Skin-vestment. It keeps your skin barrier healthy, which instantly makes your skin from dull to daisy!
Face Masking 101: Here's How You Can Pick Yours!
Liquid Gold Skincare - Glass skin for Indian women
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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Most skincare and beauty enthusiasts who keep up with the trends have heard of “glass skin”. It is the hydrating skincare technique introduced in K-Beauty. The method has inspired many different products available in the market today. Achieving glass-like reflective and radiant skin, irrespective of the skin tone is the new trend in the beauty world.
Unlike the Korean skin tone, Asians and Indians have more colour- golden and shades of brown are the normal skin tone in this part of the world. The pristine perfection of glass skin on women of colour appears like liquid gold and hence the name. Let us delve further into understanding the concept and how to achieve this perfection.
The glass skin trend lacks representation from various parts of the world. Thus, many often believe that reflective radiance is not suited for brown or yellow-toned skin. But on the contrary, the trend is suitable for all and among women of colour, the radiance is quite similar to liquid gold.
When you look for glass skin, the trend is usually portrayed through lighter skin tone hence, it may be difficult to understand how it may appear on women of colour. This is where the concept of liquid gold skin comes into play. It is much more attainable and alluring among women of colour.
The glass skin trend is a result of an elaborate eight-step skincare routine. However, achieving liquid gold skin is a much more sustainable process. Though it is often said that a 45 to a 60-minute skincare routine is needed to achieve such radiance, there are ways to make the process simpler and more practical. Here are the steps you can follow to achieve that “liquid gold skin”:
Exfoliation is the first step towards making your skin smooth and all prepped up for the next steps. Depending on your skin type, facial masking or chemical exfoliation are ideal ways to prep the skin. Face shaving also removes dead skin cells to some extent and also smooths the skin further.
We have shared some tips and benefits of Face shaving in this article here: Decoding Face Shaving & Dermaplaning: How are they different? be insightful to create a holistic skincare regime at home.
Antioxidants are food for the skin that keeps it hydrated and protected from free radicals. The darker skin tones are more prone to dryness thus including a product that has antioxidants give the perfect boost to your skin. Vitamin C is a good source of antioxidants for your skin. Include our oh so lovely C For Yourself Vitamin C serum and achieve the liquid gold perfection.
Layering hydrating products not only improves the overall health of the skin but also helps you achieve that liquid gold skin. Hence, follow a simple routine that includes hydrating toners, serums, and moisturizers one after the other.
A great choice to make sure skin stays hydrated for a long time is using our Ceramide Supercream twice, daily. It is a superb moisturizer for daily use that keeps your skin soft and supple and your skin barrier healthy!
It is important to consider your skincare ingredients when you are following a skincare routine. Understanding your skin type is the first step towards selecting products for skincare.
Hyaluronic acid is one of the most versatile ingredients that are very suitable for melanin-rich skin. It hydrates and helps to prevent aging. Similarly, Ceramides are the building blocks of your skin that help to retain the lustre and structure. Niacinamide or Vitamin B3 is also popular for melanin-rich skin as it prevents ehydration. Few more ingredients like olive oil, rosehip oil and peptides are elemental nutrition for the coloured skin.
Apart from topical application, specific attention to diet and lifestyle can make a significant difference to your skin health. Drinking sufficient amounts of water and indulging in a healthy and balanced diet is the key to healthy and happy skin. Practice facial massage routines or use a Gua sha to retain the suppleness of your skin.
Here is a detailed guide on Face tools like Gua sha and Jade rollers and how to use them the right way: Skin tools to help you de-puff and de-stress.
Using a sunscreen or SPF-induced product is a must even for melanin-rich skin. Unlike the myth that brown people do not need SPF, it is an essential item for everyone irrespective of skin type or weather. A good quality sunscreen with high SPF is the best way to prevent external damage. Our CoverUp Sunscreen is your best bet when it comes to choosing an appropriate sunscreen. It not only protects your skin from sun damage but also from the harmful pollution and blue lights emitted from the skin.
If you are maintaining all these things daily, your skin will eventually recover and you can get that liquid gold glow that is so much coveted all over the world.
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Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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All About Foxtale’s Vitamin C - Glutathione Serum

We are always in search of viable and effective skincare solutions. These days, the market is flooded with many products derived from a variety of ingredients. One such is our personal favorite, Vitamin C, which is proven to be effectively beneficial for all skin types. From brightening the skin to fighting signs of ageing and stimulating collagen production, Vitamin C does it all.
It is available in the form of facial serums, gels, and even creams these days, which can be incorporated into your daily skincare routine. Moreover, ingesting Vitamin C is also effective along with topical application to achieve promising results.
We’ve answered all the burning questions going through your mind about Vitamin C serum, its benefits, side effects, types, what to mix & whatnot, and much more. Check them out right here!
Starting with the most basic question: What’s Vitamin C? Well, it is a potent antioxidant that helps to fight the signs of ageing, fine lines, and wrinkles. It is also called L-ascorbic acid and is a water-soluble, lightweight vitamin that naturally occurs in various citrus fruits.
The human body and even animals are unable to naturally synthesize the vitamin and hence require supplements and topical application to reap its benefits. It is essential for the growth, development, and repair of body tissues. One can derive it from their daily diet by intaking citric fruits or in the form of supplements. Other than that, many topical products have this ingredient in them, and they are equally effective.
Vitamin C serums have gained immense popularity over the years for their many benefits. All these benefits together make it a potent choice for all skin types. Here are a few benefits which are universal to all skin types and can persuade you to include Vitamin C face serum in your skincare routine:
Read More: Benefits of Using Vitamin C Serum
Everything has a good and a bad side to it. Vitamin C is packed with many benefits but has a few side effects as well. It is a generally well-tolerated ingredient and is considered safe for all skin types. It does not cause any side effects on most skin types, but sensitive skin has always had its limitations.
Those with sensitive skin types often experience irritation, redness, and itchiness when exposed to Vitamin C. However, it all comes down to the strength and composition of the Vitamin C face serum. High vitamin C concentration can adversely affect extremely sensitive skin when used incorrectly. Hence, it is important to always start with low concentrations and then make your way up to higher, more effective, and safe formulations.
Another side effect that many users complain about is the yellowing effect of the skin and other surfaces with which it comes in contact. It can cause stinging and dryness though these are extremely rare symptoms.
Caution should be taken, especially when it is being used under the eyes. In short, the side effects are mostly witnessed in the sensitive skin type. Therefore, by choosing the right variant and concentration of Vitamin C serum carefully for your skin, you can avoid these side effects.
Read More: Mistakes to Avoid While Using Vitamin C Serum
Whether you’ve spent the entire day out with friends or doing work, it must have tired you out. But along with you, there is also an organ that is exhausted. From facing pollutants and gathering dirt and grime throughout the day, it needs a fresh cleanse to revitalize it. That's your skin. It is very important to use a cleanser that will remove all the dirt but be gentle while doing so. You can include Foxtale's Daily duet cleanser to help unclog pores and leave you with glowy skin.

Buy Now: Rs 349/-
Now that your face is a fresh canvas for you to layer all the products in, you can start your routine by applying the vitamin C serum. Do your skin a favor and use Foxtale's C for yourself vitamin C serum. Not only will it make your skin appear younger, but it will also protect you from sun damage.

Buy Now: Rs 595/-
With winter officially here, your skin needs extra care and nourishment. Using a moisturizer is important as it will help in locking in moisture, keeping it hydrated for a long time. Incorporating Foxtale's ceramide supercream will help give a smoother skin texture and maintain its barrier.
Buy Now: Rs 445/-
Your entire skincare routine will be ineffective if you don't apply sunscreen. When you're out in the sun the entire day, you are exposing yourself to harmful UV rays, which can have a harmful impact on the skin. Protecting yourself with sunscreen, like Foxtale's dewy finish sunscreen, will shield your skin from UVA+ UVB rays and reverse free radical damage.

Buy Now : Rs 675/-
Vitamin C serum can benefit numerous skin types and is regarded as a great weapon to possess against anti-ageing. Incorporating the serum into your skincare routine offers you a plethora of benefits, from fading hyperpigmentation to promoting collagen production; this versatile ingredient deserves a place in your skincare cupboard. To be on the safer side, it is recommended to conduct a patch test first to ensure your skin has no adverse reaction to the product. Always ensure to pair Vitamin C serum with sunscreen to reap the maximum benefits!
1. At what age can I start using Vitamin C?
Ans: To be honest, there is no right age at which you can start using Vitamin C serum in your skincare routine. A teenager’s skin is a lot more different than an adult's or an aged person, and it’s safe to say both can benefit from Vitamin C serums, given their target concerns. If you feel the need to prevent sun damage or have acne scars that you want to fade, use a Vitamin C serum, and you can easily benefit from it, be it at the age of 18 or 40!
2. What % of vitamin C should be used?
Ans: It is recommended to use Vitamin C serum which contains 15% L-ascorbic acid, which is the purest and most potent form of the vitamin. In addition, products containing L-ascorbic acid penetrate skin tissue and boost the skin's collagen production, giving your skin a youthful appearance.
3. How to store vitamin C serum?
Ans: Vitamin C serum should be stored in a cool and dry place to prevent it from oxidizing. You should aim to avoid exposing your serum to sunlight.
4. How long does Vitamin C serum take to work?
Ans: It usually depends on the type of Vitamin C you are using; it can easily take around 1 to 4 months or 4 to 12 weeks for it to work and show results. While L-Ascorbic Acid works faster, other variants might take longer than that. However, consistency and concentration in using a product play an important role in efficacy. For example, if you use high concentrations regularly and top it off with good sunscreen, it will give you faster results.
5. How do I choose Vitamin C serum for my skin?
Ans: Based on your skin type, skin tolerance, preference of formulation, and skin concern, you can choose the best Vitamin C serum for your skin. For mostly all skin types, L-Ascorbic acid is great and works faster as it is a pure and potent formula. However, if you struggle with very sensitive skin, you might have other options.
If you are a beginner using Vitamin C serum and your skin cannot tolerate high concentrations, go for a serum with no more than 5% concentration to start with. Similarly, if your skin is used to it and can tolerate a high percentage, go for 15-20% concentration, as lower than that may not work for you.
6. What can you not mix with Vitamin C?
Ans: You should not mix Retinol, Benzoyl peroxide, AHA’s, and BHA’s with your Vitamin C.
7. Should you put Vitamin C on wet skin?
Ans: Although it is always advisable to use your skincare products, especially hydrating serums on damp skin, Vitamin C serum, or any other active such as AHA/BHA should never be used like that. Always use it on dry skin. For best results, use it when your skin is dry right after washing your face. This is so because if you use it on wet skin, the acid will come in contact with water which will neutralize the action and make it weaker.
8. Should you use Vitamin C during the day or at night?
Ans: There needs to be more clarity about whether one should use Vitamin C serum during the daytime or night time. Those who use many daily actives believe that daytime is good enough, and others find night time more comfortable. However, you should know that Vitamin C serum can be used both during the day and at night! To get the maximum benefits of it in the daytime, make sure to use sunscreen to fight free radicals and prevent sun damage. At night, use a good sodium hyaluronate-based moisturizer and the serum to balance it out.
9. Do I need a moisturizer and sunscreen after Vitamin C?
Ans: Yes. You must use a hydrating, barrier-repair moisturizer and a protective sunscreen after applying your Vitamin C serum to get the most benefits and avoid mishaps. The correct way to use a Vitamin C serum is:
10. What happens if you use Vitamin C without sunscreen?
Ans: ‘Magical duo’ is the word that comes to our mind when we think about pairing Vitamin C with Sunscreen, and we are here to tell you not to miss out on this opportunity! When you are using a Vitamin C serum, it is to combat issues like hyperpigmentation or dark spots, it works by lifting the pigment and revealing fresh and new skin. And this is why using sunscreen makes the process a lot easier by further protecting your fresh skin from UV rays. If you do not use them together, it is only going to make the situation worse. It will make the spots even more pigmented.
11. Should you refrigerate your Vitamin C serum?
Ans: When storing your Vitamin C serum, the best way to do it is to keep it in the dark, cool place to ensure it doesn’t come in contact with sunlight. If your serum comes in contact with sunlight (for a longer duration), it may get oxidized, and it will have an adverse impact on your skin as it has gone bad.
Packaging of a Vitamin C serum plays an important role with respect to storage. If the serum is well packed in an opaque bottle, you can keep it at room temperature as it is already pretty safe from the sunlight. However, glass, transparent bottles may need to be stored in the refrigerator.
12. How do you know if Vitamin C serum is oxidized?
Ans: You can easily determine if your Vitamin C serum is oxidized by looking at its color and smell. The original color of the Vitamin C serum is usually transparent, but when it is oxidized, its color is changed to yellow or brown (darker). Also, if your Vitamin C serum starts to smell unpleasant after a few months, you should know that it is oxidized and cannot be used anymore.
13. What can you do to stop Vitamin C serum from oxidizing?
Ans: There are two important things that you need to take care of if you don’t want your Vitamin C serum to oxidize. The first one is storing it in a cool, dark place and away from sunlight as much as possible. And the second one is buying a serum that has opaque packaging.
The Foxtale’s C For Yourself Vitamin C serum is what you would expect from a good Vitamin C serum. It has opaque packaging that doesn’t oxidize, lasts longer, and ensures you fully use up its goodness.
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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All About Foxtale’s Vitamin C - Glutathione Serum
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