
7 min read

Quick Answer: The best skincare routine depends on your skin type, concerns, and product needs. Start with three essentials: cleanser, moisturiser, and sunscreen, then add a targeted serum or treatment for concerns such as acne, dark spots, dullness, visible pores, or dehydration. Oily skin generally benefits from lightweight, non-greasy formulas, while dry skin needs more hydration and barrier support.
How to build a skincare routine that works for your skin? Start with your skin type, primary concern, and the right ingredients, not the number of products you use. Oily, dry, combination, acne-prone, and sensitive skin all have different needs.
With endless cleansers, serums, and moisturisers to choose from, finding the right skincare products for your skin type can feel confusing. Do you need Niacinamide for excess oil, Vitamin C for dullness, Hyaluronic Acid for dehydration, or ceramides for dry skin?
A good skincare routine does not have to include multiple products. Choosing the right ingredients and textures for your skin is more important than following a complicated routine.
This guide simplifies it with four basics: cleanse, target, moisturise, and protect. Learn how to build a routine around your skin's needs and choose the right Foxtale products for different skin types and concerns, without overcomplicating your shelf.
Before choosing skincare products, identify:
Start with the basics and introduce targeted products gradually. Using too many products at once can make it difficult to identify what is working or causing irritation.
A simple skincare routine includes:
Cleanse → Treat → Moisturise → Protect
Cleansing removes buildup, a targeted treatment addresses specific concerns, moisturiser supports hydration and the skin barrier, and sunscreen protects against UV exposure during the day.
For the specific order and differences between daytime and nighttime routines, see our guide to morning vs night skincare routine
Your skin type determines the texture and type of products that are likely to feel comfortable, while your skin concern determines which active ingredients you may want to add.
1. For Oily Skin
Oily skin produces more sebum and may be more prone to shine, clogged pores and acne. If excess oil is your primary concern, learn more about choosing the best skincare routine for oily skin.
Look for:
Foxtale picks:
Oil & Acne Control Face Wash → 12% Niacinamide Clarifying Serum → Oil Balancing Moisturizer → SPF 50 sunscreen
Foxtale's 12% Niacinamide Clarifying Serum combines Niacinamide with Azelaic Acid and is designed for concerns including excess oil, visible pores, active acne, and post-acne marks.
The key is to control excess oil without stripping the skin, as over-cleansing can leave skin feeling dry or uncomfortable.
2. For Dry Skin
Dry skin can feel tight, rough, or flaky and generally benefits from consistent hydration and barrier support.
Look for:
Foxtale picks:
Hydrating Face Wash → Hydrating Hyaluronic Acid Serum → Vitamin C & Papaya Enzyme Daily Brightening Moisturizer → Dewy Finish SPF 50
The Hydrating Hyaluronic Acid Serum can add hydration, while Vitamin C & Papaya Enzyme Daily Brightening Moisturizer provides richer moisturisation for dry-feeling skin.
Avoid excessive cleansing and frequent exfoliation if your skin already feels dry or irritated.
3. For Combination Skin
Combination skin is typically oily around areas such as the T-zone, while the cheeks may feel normal or dry.
You don't need to treat your entire face as oily.
Look for:
If your T-zone is oily but your cheeks feel dry, adjust the amount or texture of your moisturiser rather than adding multiple products.
4. For Acne-Prone Skin
Acne-prone skin usually benefits from a simple and consistent routine rather than several strong treatments. If acne is your primary concern, explore our guide to building a skincare routine for acne-prone skin.
Ingredients commonly used in acne-focused routines include:
Foxtale picks:
Oil & Acne Control Face Wash → 12% Niacinamide Clarifying Serum → lightweight moisturiser → SPF 50 sunscreen
For individual breakouts, a targeted acne treatment can be added instead of applying multiple strong actives across the entire face.
Avoid introducing several acne treatments or exfoliating ingredients at the same time, as this may increase irritation.
5. For Sensitive Skin
Sensitive skin generally benefits from a shorter, simpler routine.
Look for:
Introduce active ingredients one at a time and patch test new products when appropriate. If your skin is persistently irritated or you have a skin condition, consult a dermatologist.
6. For Normal Skin
Normal skin does not necessarily need a complicated routine either.
Focus on:
The goal is to maintain healthy-looking skin rather than continuously adding new products.
Your skin type tells you what type of formula to choose, while your primary concern helps determine which active ingredient to consider.
Instead of choosing products randomly, match them to your primary skin concern.
Foxtale 12% Niacinamide Clarifying Serum + Oil Balancing Moisturizer
A Niacinamide-focused routine can help target concerns associated with excess oil and visible pores, while a lightweight moisturiser helps maintain hydration.
Foxtale Oil & Acne Control Face Wash + 12% Niacinamide Clarifying Serum
Use an appropriate cleanser to remove excess oil and buildup, followed by a targeted serum. Keep the rest of the routine simple and avoid layering multiple strong acne treatments.
Foxtale 10% Vitamin C + Glutathione Advanced Brightening Serum
Vitamin C is commonly used in routines targeting dullness and uneven-looking skin tone. Follow a treatment serum with moisturiser and daily sunscreen.
Foxtale Hydrating Serum + moisturiser
A Hyaluronic Acid-based hydrating serum can help add moisture to the skin. Apply it according to the product directions and follow with moisturiser to help retain hydration.
Foxtale Daily Duet Cleanser + Hydrating Moisturizer with Ceramide
A gentle cleanser paired with a moisturiser containing barrier-supporting ingredients can help create a simpler routine for dry-feeling skin.
Sunscreen should be part of every daytime skincare routine. Choose an SPF 50 sunscreen according to your skin type, preferred finish, and lifestyle.
Foxtale sunscreen options:
Begin one by one.
Start with: Cleanser + Moisturiser + Sunscreen
Then add one targeted treatment based on your main concern.
For example, if you have oily skin with post-acne marks, you may not need separate products for oiliness, pores, and marks. A well-selected targeted serum can address multiple concerns.
The same principle applies to dry skin: adding multiple hydrating products is not always better if one moisturiser and a hydrating serum are already sufficient.
Adding several products at once makes it difficult to know which product is helping or causing irritation.
Follow these steps:
If you experience persistent burning, redness, swelling or irritation, stop the product and seek professional advice.
1. Choosing Products Without Considering Your Skin Type: A rich moisturiser may feel heavy on oily skin, while a very lightweight formula may not provide enough comfort for dry skin.
2. Using Too Many Active Ingredients: More actives do not automatically mean faster or better results. Combining too many treatments can increase the risk of irritation.
3. Skipping Moisturiser Because Your Skin Is Oily: Oily skin still needs hydration. Choose a lightweight moisturiser rather than skipping this step.
4. Forgetting Sunscreen: Daily sun protection is especially important when your routine targets concerns such as dark spots, uneven-looking skin tone, or premature signs of skin ageing.
5. Exfoliating Too Often: Frequent exfoliation can leave skin feeling irritated or sensitive. Follow the product's recommended frequency and avoid unnecessarily combining multiple exfoliating products.
6. Changing Products Too Frequently: Constantly switching products makes it difficult to understand what works for your skin. Give your routine time and make changes one at a time.
If you're a beginner, don't start with a 10-step routine. If your skin feels persistently dry, tight, or irritated, understanding how the skin barrier works can help you build a more suitable routine.
Build your routine around these essentials:
Step 1: Cleanser: Choose a cleanser suited to your skin type.
Step 2: Targeted Treatment: Add one serum or treatment based on your main concern.
Step 3: Moisturiser: Choose a texture that keeps your skin comfortable and hydrated.
Step 4: Sunscreen: Use a broad-spectrum SPF 50 sunscreen during the day.
Once these basics work well for your skin, you can consider adding other products based on specific needs.
There is no single best skincare routine for everyone. The right routine depends on your skin type, concerns, lifestyle, and product preferences.
Start with the essentials, choose ingredients according to your skin's needs, and introduce targeted treatments gradually. Your routine doesn't need more products. It needs the right products for your skin.
What is the best skincare routine for beginners?
A beginner-friendly routine can include a cleanser, moisturiser, and SPF 50 sunscreen. Add one targeted serum only when you have a specific concern such as acne, dark spots, dullness or dehydration.
How do I choose skincare products for my skin type?
Choose products based on both skin type and concern. Oily skin generally suits lightweight formulas, while dry skin benefits from richer hydration. Sensitive skin usually does better with a simple routine and fewer potential irritants.
Which skincare routine is best for oily skin?
A simple routine for oily skin can include a gentle or oil-control cleanser, targeted Niacinamide treatment, lightweight moisturiser, and SPF 50 sunscreen.
Which skincare routine is best for dry skin?
Dry skin generally benefits from gentle cleansing, hydrating ingredients such as Hyaluronic Acid, a barrier-supporting moisturiser and a hydrating SPF 50 sunscreen.
How many skincare products do I really need?
You can build an effective routine with three basic products: cleanser, moisturiser and sunscreen. Add a targeted serum or treatment based on your specific skin concern.
Can I use multiple active ingredients together?
Some active ingredients can be combined, but using several potent treatments at once may increase irritation. If you're new to actives, introduce them one at a time.
Guide to Moisturizer for Dry Skin
Skinfluencer Ria Biyani on her obsession with sunscreen and thoughts on today’s beauty standards

Dr. Ramesh Surianarayanan, Head- R&D (Foxtale)
Bringing over three decades of experience in cosmetic science and personal care innovation, he currently leads product innovation, formulation development, and efficacy testing at Foxtale. At Foxtale, he focuses on developing high-performance skincare products specifically designed for Indian skin, with a strong emphasis on safety, efficacy, and consumer needs. Prior to Foxtale, he led R&D and formulation initiatives at leading companies including Unilever and Himalaya, building extensive expertise in skincare formulation and scientific product development.
A skincare and beauty content writer passionate about creating research-backed content on skincare, beauty, wellness, and lifestyle. She regularly studies dermatologist recommendations, ingredient research, clinical findings, and industry trends to deliver accurate and actionable insights. Through her writing, she helps readers navigate skincare routines, understand ingredients, address common skin concerns, and make informed choices for healthier skin and overall well-being.
Shop
The StoryMost Read

When she looks back at herself a decade ago, skinfluencer Ria Biyani (@rithink_skin) wishes she could give her younger self two major tips. First and foremost: it’s okay to have acne. Your acne doesn’t define who you are as a person. Next up? When you do, keep your hands off. “I wish I knew that picking, popping & scrubbing at my face would not make my acne disappear overnight or ever. And I wish I knew that it was a better idea to get the right kind of help from the right person instead of being my own doctor.” Now, after learning the hard way, the beauty influencer takes the same approach to the skin and portrays it through her content—keeping things real through every reel, photo and video she shares. Ria spoke to Foxtale about how she does that, why she relies on her skincare routine and what her favourite beauty wishes would be.
“For me, beauty means happiness and growth, being able to respect yourself and empathise with others and finding pleasure in the little things,” she says.
The impact of the unachievable beauty standards we have grown up with, about the mental & social impact these beliefs and taboos have had on young impressionable men & women and continue to have today. I also think about how I can facilitate change for the future generations so they can grow up to be kinder & more accepting of everyone around them.
Skincare is my place of solace. When I’m doing my skincare routine, it’s where I feel most connected with myself and my thoughts. Taking those few minutes out of my day to pamper and love myself gives me the confidence I need to be myself. I’ve had a full 360 degree journey with my skin, and I was ashamed of it for years. I thought I needed to hide it from the world because it made me feel ugly. So when I finally found the mental acceptance & the right combination of products that actually worked to keep my skin healthy, it changed how I perceive myself & gave me this confidence that I never knew I had.
My routine is always focused around protecting and hydrating my skin. I usually cleanse in the shower, with a gel-based non-stripping cleanser. Then I use a mist or a toner to rehydrate. Next, I apply an antioxidant-rich serum (I like Vitamin C!) because it helps with pigmentation, which is one of my biggest skin concerns and then go in with a lightweight, gel moisturiser. And I never skip sunscreen—3 finger lengths of the product to cover my face and neck, and then an SPF-based lip balm on my lips. I love using ice rollers in the morning to wake myself up. I always have one in the freezer and on days I feel puffy, tired or sleepy, I use it for 2-3 mins on my face.
Hyperpigmentation is one of the most common skincare issues faced by Indian women and women of colour – read what we have to say here!
Sunscreen, cleanser (a 2-in-1 cleanser that removes light makeup & gives a deep cleanse), moisturizer, concealer and a lip tint.
An Instagram famous product I really want to try is the Glow recipe Niacinamide Dew Drops. It looks like the perfect mix of skincare and makeup with beautiful packaging. A trend I’ve tried—but still haven’t mastered—is the bold coloured graphic liner look. I feel like they’re simple but still so playful, and can instantly switch up a look.
A lifetime supply of sunscreen, for my skin to always look healthy and dewy, and for my hair to never be frizzy & always look blow dried with zero effort.
I’d create an all in one hydrating tinted moisturizer/ serum/ essence which intensely hydrates each layer of your skin. It should have brightening + anti-aging + barrier supporting ingredients and must have a lot of antioxidants too. The texture would be a creamy lightweight gel-cream that absorbs easily and doesn’t feel tacky or sticky. It should have an almost non-existent but subtle fresh scent that disappears quickly. I’d choose a dual pump type packaging. One side would be tinted with SPF, and the other side would be un-tinted and could be used as an eye cream as well.
My evening skincare is where I like to use my actives and focus on repairing & regenerating my skin. I usually always double cleanse—an oil based cleanser followed by a water based cleanser. I examine my skin and see if there are any concerns I specifically want to target and pick products based on those concerns. Then I apply 2-3 layers of toner depending on the consistency, and next, I apply a hydrating/ barrier supporting serum. Then I apply my active if I am using one that night—usually an AHA, BHA, retinoid or acne treatment.
I only use one active on any given day to avoid overwhelming my skin. And there are days where I skip this step altogether. Next I use a thicker barrier-supporting moisturizer mixed with a lightweight oil. I like to follow some kind of weekly timetable at night, so I’ll exfoliate 2 times a week, use a retinoid 2 times a week and for the remaining days I focus on hydration & moisture.
Wear your damn sunscreen. Everyday. Rain or shine, indoors or outdoors. It’s important to get into the habit of applying sunscreen regularly so you don’t have to think about it everyday and it just comes naturally to you.
Follow Ria on Instagram:
Want to know how to add Ria’s tips in your routine in the best way possible? Do you have more questions about how you can create a routine just like hers? Click on the WhatsApp icon to chat with us!
How to Build a Skincare Routine for Your Skin Type & Concerns
A Beginner’s Guide to Skincare
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
Shop
the storyMost Read

For different people, having a skincare routine could mean many different things. For some, it could mean a 10 step routine with a face mask, jade roller and toner, but for others, it could just mean a quick application of a lotion in the AM. The truth is that it could be both—your skincare routine is individual to you, and no way is better than the other. If you are a beginner at skincare, here is the most basic and least intimidating guide to help you create a routine
Cleansing is the very first step of creating a skincare routine, whether you are a beginner or an expert. Washing your face is non-negotiable, and dermatologists say it is the most important skincare step, bar none. You’ll want to use a cleanser of your choice in the AM and at night (unless you have super dry or sensitive skin, in which just plain water works for the morning) and make sure you’re getting off all the grime, makeup, dust and pollution. Most cleansing products have some kind of surfactant, which emulsifies to break down and absorb oil and dirt so it can be whisked away. But note that it doesn’t have to leave your skin squeaky clean—just balanced.
When choosing a cleanser, you’ll want to look for one that’ll work for your skin type.. For most skin types, oil cleansers work as a great first step, particularly if you’re double cleansing. The concept of putting oil to get rid of oil may not make sense, but oil attracts oil, so it is a gentle way of removing pore-clogging debris—including waterproof makeup—without drying your skin. These are the second step cleansers you’ll love.
| Skin Type | Cleanser Type | Ingredients to Include |
| Dry | Cream | Barrier-boosting Ceramides and Glycerin |
| Oily or Acne Prone | Gel or Foam | Purifying, deep-cleansing Lactic Acid and Salicylic Acid |
| Dehydrated | Cream, Lotion or Gel | Humectants like Hyaluronic Acid, Sodium PCA |
Step 2 – Moisturize
When you put it on, a moisturiser or hydrator will plump up your skin, leaving it looking softer, brighter and more supple. In the long run, these products prevent moisture loss and bolster the skin barrier, making skin more elastic and less prone to fine lines. For those with dry skin, this step is non-negotiable. But pros say that it is just as important to balance oily skin—no matter how greasy or acne-prone you may be, dehydrated skin is always irritated. If your face wash or toner over-dries your skin, your skin will compensate by producing more oil in return.
Most balancing products contain these ingredients, all of which have different functions:
If your skin feels parched, tight or irritated, it’s likely craving hydration. Serums, ampoules and essences with humectants can tackle water loss at the deepest level, after which a rich, whipped emollient cream and an oil can keep it all in. If your skin is oily or combination, look to light serums that hydrate, and non-comedogenic lotions or creams that’ll feel silky, light and comfortable.
Always protect
Sunscreen is, hands down, the most important skincare product of all in your AM repertoire. You’ll want to slather it on everyday—whatever you have planned—so the formula you choose should be one you really love. Chemical sunscreens work like a sponge to absorb UV rays and break them down to make them less harmful. Physical sunscreens sit on the surface of the skin and deflect the sun’s rays, while combination formulas have the benefits of both. You can read more about why we think SPF is the star of the show.
Add in actives
Once you have your basic skincare steps down, you can add in actives that work to brighten, mattify and anti-age. An exfoliator is a good addition, so you can include an alpha hydroxy acid, beta hydroxy acid or retinol into your routine one to four times a week to slough off excess buildup on the skin’s surface. Need a boost of brightness? Add in a Vitamin C serum. Struggling with fine lines? Reach for a retinoid to tighten and improve collagen production. It is best to layer these in slowly, and allow your skin to get used to all the newness before adding too much in too quickly. Trust the process—you’ll want to take it as slow as possible to see the best results.
Skincare can be so confusing. We are happy to help you create a skincare routine from scratch! Reach out to us anytime by using our WhatsApp button!
Skinfluencer Ria Biyani on her obsession with sunscreen and thoughts on today’s beauty standards
Here’s How To Heal A Breakout At Every Step
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
Most Read

There’s nothing more annoying than an ill-timed zit, especially before a big first date or important meeting. And when it pops up, you’ll do anything to make it gone.
A breakout refers to non-inflammatory spots like blackheads and whiteheads (open and closed comedones) and inflammatory ones, like papules, pustules and deeper cysts. They have a similar life cycle, but might stop at different stages or stay in phases for longer or shorter periods. It really starts a few days before it actually shows up on the skin. Usually, a blackhead or whitehead gets infected due to hardened sebum, dead skin cells and bacteria that all percolate into the pore.
This is the first step. The sebaceous glands have ramped up oil production, and they’re clumping up and mixing with dead skin cells and bacteria. If you want to try to stop it from coming to the surface at all (which is what we all want to do!) wash your face with a salicylic acid spiked cleanser to ensure that any external bacteria or makeup doesn’t make it worse. Then, reach for a cube of ice or an ice roller and apply it to the area for 5-10 minutes as often as you can throughout the day. Cold temps reduce inflammation, by constricting the blood vessels and soothing down any swelling. Then, target bacteria by applying a benzoyl peroxide spot treatment—it degrades and releases oxygen, which kills p.acnes in the area.
If the inflammation is too much, you may not have been able to stop it in its tracks. White blood cells rush to the area to break down the bacteria, which transforms the papule into the pustule, which is filled with pus. It might feel red and hot, and may hurt too. This kind of breakout is difficult to cover with makeup too, so you’ll want to get rid of it ASAP, but don’t pop! Popping makes it worse, pushing bacteria deep into the pores and making acne worse in the long run. Instead, use a spot treatment and layer all the acne-fighting heavyweights for the best results.
Apply a salicylic acid based serum or cream, which is able to remove excess oil from the skin surface and improve dead cell breakdown. Then, apply a thin layer of benzoyl peroxide to nix bacteria, and smooth hydrocortisone to the area to reduce redness and inflammation.
A blind pimple can be really painful, and in this case, a warm compress is a good pick. The heat can open up pores, which draws the pimple closer to the skin’s surface and creates a head. The formation of this head enables the sebum, dead skin cells and bacteria to exit. A hydrocolloid patch will also help protect it at this step—it’ll soak up all the excess pus on the surface while creating a moist, clean environment for healing. Plus, it’ll stop you from popping too.
As the infection heals, the inflammation may start to go down. The area may feel itchy and uncomfortable, but this is good. It means that the red, pustular skin is being replaced by new, healthy skin, and exfoliation is in process. At this point, it is best to moisturize and protect the skin—ingredients like ceramides, hyaluronic acid, fatty acids and niacinamide are a good idea.
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
Shop
the storyMost Read