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Quick Answer: The best skincare routine depends on your skin type, concerns, and product needs. Start with three essentials: cleanser, moisturiser, and sunscreen, then add a targeted serum or treatment for concerns such as acne, dark spots, dullness, visible pores, or dehydration. Oily skin generally benefits from lightweight, non-greasy formulas, while dry skin needs more hydration and barrier support.
How to build a skincare routine that works for your skin? Start with your skin type, primary concern, and the right ingredients, not the number of products you use. Oily, dry, combination, acne-prone, and sensitive skin all have different needs.
With endless cleansers, serums, and moisturisers to choose from, finding the right skincare products for your skin type can feel confusing. Do you need Niacinamide for excess oil, Vitamin C for dullness, Hyaluronic Acid for dehydration, or ceramides for dry skin?
A good skincare routine does not have to include multiple products. Choosing the right ingredients and textures for your skin is more important than following a complicated routine.
This guide simplifies it with four basics: cleanse, target, moisturise, and protect. Learn how to build a routine around your skin's needs and choose the right Foxtale products for different skin types and concerns, without overcomplicating your shelf.
Before choosing skincare products, identify:
Start with the basics and introduce targeted products gradually. Using too many products at once can make it difficult to identify what is working or causing irritation.
A simple skincare routine includes:
Cleanse → Treat → Moisturise → Protect
Cleansing removes buildup, a targeted treatment addresses specific concerns, moisturiser supports hydration and the skin barrier, and sunscreen protects against UV exposure during the day.
For the specific order and differences between daytime and nighttime routines, see our guide to morning vs night skincare routine
Your skin type determines the texture and type of products that are likely to feel comfortable, while your skin concern determines which active ingredients you may want to add.
1. For Oily Skin
Oily skin produces more sebum and may be more prone to shine, clogged pores and acne. If excess oil is your primary concern, learn more about choosing the best skincare routine for oily skin.
Look for:
Foxtale picks:
Oil & Acne Control Face Wash → 12% Niacinamide Clarifying Serum → Oil Balancing Moisturizer → SPF 50 sunscreen
Foxtale's 12% Niacinamide Clarifying Serum combines Niacinamide with Azelaic Acid and is designed for concerns including excess oil, visible pores, active acne, and post-acne marks.
The key is to control excess oil without stripping the skin, as over-cleansing can leave skin feeling dry or uncomfortable.
2. For Dry Skin
Dry skin can feel tight, rough, or flaky and generally benefits from consistent hydration and barrier support.
Look for:
Foxtale picks:
Hydrating Face Wash → Hydrating Hyaluronic Acid Serum → Vitamin C & Papaya Enzyme Daily Brightening Moisturizer → Dewy Finish SPF 50
The Hydrating Hyaluronic Acid Serum can add hydration, while Vitamin C & Papaya Enzyme Daily Brightening Moisturizer provides richer moisturisation for dry-feeling skin.
Avoid excessive cleansing and frequent exfoliation if your skin already feels dry or irritated.
3. For Combination Skin
Combination skin is typically oily around areas such as the T-zone, while the cheeks may feel normal or dry.
You don't need to treat your entire face as oily.
Look for:
If your T-zone is oily but your cheeks feel dry, adjust the amount or texture of your moisturiser rather than adding multiple products.
4. For Acne-Prone Skin
Acne-prone skin usually benefits from a simple and consistent routine rather than several strong treatments. If acne is your primary concern, explore our guide to building a skincare routine for acne-prone skin.
Ingredients commonly used in acne-focused routines include:
Foxtale picks:
Oil & Acne Control Face Wash → 12% Niacinamide Clarifying Serum → lightweight moisturiser → SPF 50 sunscreen
For individual breakouts, a targeted acne treatment can be added instead of applying multiple strong actives across the entire face.
Avoid introducing several acne treatments or exfoliating ingredients at the same time, as this may increase irritation.
5. For Sensitive Skin
Sensitive skin generally benefits from a shorter, simpler routine.
Look for:
Introduce active ingredients one at a time and patch test new products when appropriate. If your skin is persistently irritated or you have a skin condition, consult a dermatologist.
6. For Normal Skin
Normal skin does not necessarily need a complicated routine either.
Focus on:
The goal is to maintain healthy-looking skin rather than continuously adding new products.
Your skin type tells you what type of formula to choose, while your primary concern helps determine which active ingredient to consider.
Instead of choosing products randomly, match them to your primary skin concern.
Foxtale 12% Niacinamide Clarifying Serum + Oil Balancing Moisturizer
A Niacinamide-focused routine can help target concerns associated with excess oil and visible pores, while a lightweight moisturiser helps maintain hydration.
Foxtale Oil & Acne Control Face Wash + 12% Niacinamide Clarifying Serum
Use an appropriate cleanser to remove excess oil and buildup, followed by a targeted serum. Keep the rest of the routine simple and avoid layering multiple strong acne treatments.
Foxtale 10% Vitamin C + Glutathione Advanced Brightening Serum
Vitamin C is commonly used in routines targeting dullness and uneven-looking skin tone. Follow a treatment serum with moisturiser and daily sunscreen.
Foxtale Hydrating Serum + moisturiser
A Hyaluronic Acid-based hydrating serum can help add moisture to the skin. Apply it according to the product directions and follow with moisturiser to help retain hydration.
Foxtale Daily Duet Cleanser + Hydrating Moisturizer with Ceramide
A gentle cleanser paired with a moisturiser containing barrier-supporting ingredients can help create a simpler routine for dry-feeling skin.
Sunscreen should be part of every daytime skincare routine. Choose an SPF 50 sunscreen according to your skin type, preferred finish, and lifestyle.
Foxtale sunscreen options:
Begin one by one.
Start with: Cleanser + Moisturiser + Sunscreen
Then add one targeted treatment based on your main concern.
For example, if you have oily skin with post-acne marks, you may not need separate products for oiliness, pores, and marks. A well-selected targeted serum can address multiple concerns.
The same principle applies to dry skin: adding multiple hydrating products is not always better if one moisturiser and a hydrating serum are already sufficient.
Adding several products at once makes it difficult to know which product is helping or causing irritation.
Follow these steps:
If you experience persistent burning, redness, swelling or irritation, stop the product and seek professional advice.
1. Choosing Products Without Considering Your Skin Type: A rich moisturiser may feel heavy on oily skin, while a very lightweight formula may not provide enough comfort for dry skin.
2. Using Too Many Active Ingredients: More actives do not automatically mean faster or better results. Combining too many treatments can increase the risk of irritation.
3. Skipping Moisturiser Because Your Skin Is Oily: Oily skin still needs hydration. Choose a lightweight moisturiser rather than skipping this step.
4. Forgetting Sunscreen: Daily sun protection is especially important when your routine targets concerns such as dark spots, uneven-looking skin tone, or premature signs of skin ageing.
5. Exfoliating Too Often: Frequent exfoliation can leave skin feeling irritated or sensitive. Follow the product's recommended frequency and avoid unnecessarily combining multiple exfoliating products.
6. Changing Products Too Frequently: Constantly switching products makes it difficult to understand what works for your skin. Give your routine time and make changes one at a time.
If you're a beginner, don't start with a 10-step routine. If your skin feels persistently dry, tight, or irritated, understanding how the skin barrier works can help you build a more suitable routine.
Build your routine around these essentials:
Step 1: Cleanser: Choose a cleanser suited to your skin type.
Step 2: Targeted Treatment: Add one serum or treatment based on your main concern.
Step 3: Moisturiser: Choose a texture that keeps your skin comfortable and hydrated.
Step 4: Sunscreen: Use a broad-spectrum SPF 50 sunscreen during the day.
Once these basics work well for your skin, you can consider adding other products based on specific needs.
There is no single best skincare routine for everyone. The right routine depends on your skin type, concerns, lifestyle, and product preferences.
Start with the essentials, choose ingredients according to your skin's needs, and introduce targeted treatments gradually. Your routine doesn't need more products. It needs the right products for your skin.
What is the best skincare routine for beginners?
A beginner-friendly routine can include a cleanser, moisturiser, and SPF 50 sunscreen. Add one targeted serum only when you have a specific concern such as acne, dark spots, dullness or dehydration.
How do I choose skincare products for my skin type?
Choose products based on both skin type and concern. Oily skin generally suits lightweight formulas, while dry skin benefits from richer hydration. Sensitive skin usually does better with a simple routine and fewer potential irritants.
Which skincare routine is best for oily skin?
A simple routine for oily skin can include a gentle or oil-control cleanser, targeted Niacinamide treatment, lightweight moisturiser, and SPF 50 sunscreen.
Which skincare routine is best for dry skin?
Dry skin generally benefits from gentle cleansing, hydrating ingredients such as Hyaluronic Acid, a barrier-supporting moisturiser and a hydrating SPF 50 sunscreen.
How many skincare products do I really need?
You can build an effective routine with three basic products: cleanser, moisturiser and sunscreen. Add a targeted serum or treatment based on your specific skin concern.
Can I use multiple active ingredients together?
Some active ingredients can be combined, but using several potent treatments at once may increase irritation. If you're new to actives, introduce them one at a time.
Morning vs Night Skincare: What Skincare Routine Is Best for Your Skin Type?
Skinimalism- Bringing a Whole New Meaning to "Less is More"

Dr. Ramesh Surianarayanan, Head- R&D (Foxtale)
Bringing over three decades of experience in cosmetic science and personal care innovation, he currently leads product innovation, formulation development, and efficacy testing at Foxtale. At Foxtale, he focuses on developing high-performance skincare products specifically designed for Indian skin, with a strong emphasis on safety, efficacy, and consumer needs. Prior to Foxtale, he led R&D and formulation initiatives at leading companies including Unilever and Himalaya, building extensive expertise in skincare formulation and scientific product development.
A skincare and beauty content writer passionate about creating research-backed content on skincare, beauty, wellness, and lifestyle. She regularly studies dermatologist recommendations, ingredient research, clinical findings, and industry trends to deliver accurate and actionable insights. Through her writing, she helps readers navigate skincare routines, understand ingredients, address common skin concerns, and make informed choices for healthier skin and overall well-being.
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Were you also someone who succumbed to the hype of the 10-step Korean skincare routine and ended up trying it? Just because you can use a hydrating essence, brightening serum, moisturizing face mask, and whatnot, doesn’t mean you absolutely have to. Using the right amount of products can also help you achieve the radiant skin you’ve been wishing for! It is essential to remain mindful of the number of products you’re purchasing and the impact it's having on our Earth ( and on the skin as well).
With skincare, the internet might tell you that more is more. When you can get the goodness of an AHA, BHA, and a retinoid, why wouldn’t you use them to try to get the brightest, smoothest skin you possibly can? But if you cocktail too many products all at once, in an effort to get the most efficient results super quickly, you could be overwhelming your skin instead of giving it the tools to thrive. Enter: Skinimalism, which urges you to do the least, instead of the absolute most.
Skinimalism ascribes stripping back your skincare routine in favour of a simpler approach. Think about reducing the number of products and active ingredients in your regimen or using two-in-ones that have more than one benefit. If you follow an intuitive skincare route, you can give your skin what it needs at the moment. As opposed to overwhelming it with everything all at once. So, instead of layering on 12 products, you’re hydrating with a hyaluronic acid-based serum when you feel dry, calming it with a face mask when it’s irritated, and exfoliating when your skin is breaking out or peeling.
This is probably the most obvious benefit of Skinimalism. When you’re conscious about the amount of money you're investing in skincare, you focus only on the products you actually need. If doing that complicated skincare routine took you thirty minutes, following skinimalism will help you finish it off in 10.
Often when you layer too many products on your skin, you might not be giving it the appropriate time to properly settle onto the skin. Skinimalism ensures you use fewer products, in that way your skin can take advantage of the product to its best potential.
Experimenting with too many products can actually wreak havoc on the skin’s natural moisture barrier, which is made of skin cells, lipids, cholesterol, amino acids, and fatty acids. This layer acts like a protective sheath, so if you break it down with too many AHAs or retinoids, you can cause inflammation and irritation.
It also messes with the skin’s PH. The skin’s acid mantle is slightly acidic for a reason: to keep moisture in, and bacteria out. But if it’s too alkaline thanks to the extra-clarifying soap you’re using, or too acidic, you could cause inflammatory conditions like eczema or acne.
Everyone! But especially those with sensitive skin types. If you’re finding that your skincare products have been causing more harm than good, you’re likely trying too much too fast, and it’s giving your skin information overload. The same goes for those with acne-prone skin—if you break out, you might be trying too much to get rid of your zits but may land up causing inflammation or barrier issues instead.
The products that your skin absolutely requires should be included in your routine, followed by products that address your other skin concerns relating to acne and pigmentation. Here’s how to build a routine and stick to basics!
Whether it is a 10- step or 2-step routine, a cleanser is a must. It allows your skin to breathe after a day of being exposed to pollutants, dust, and sweat. How? It helps remove all the dirt and grime that has accumulated on the face, just like Hydrating facewash, which is a deeply hydrating cleanser that’ll help you to unclog pores and brighten the skin simultaneously.
Using moisturizers that are rich in antioxidants and ceramides will help in fighting free radicals that might be damaging to the skin and effectively hydrate it as well. It facilitates improving hydration. Ceramides can increase hydration and help to retain moisture. Foxtale’s smoothening moisturizer will help your skin achieve a smoother texture and maintain its barrier.
Layering your skincare products without sunscreen can render them ineffective. Sunscreen is an essential part of your routine and should be included (if you're looking for a sign, this is it). It not only protects you from the sun's harmful UV rays, but it also reduces the visibility of fine lines and wrinkles.
If you're someone who has oily and acne-prone skin, Foxtale’s matte finish sunscreen will be your best friend. It leaves no white cast and gives the perfect matte finish, along with protecting your skin. People with dry skin, don't feel left out. Our dewy finish sunscreen will do the perfect job of protecting you from harmful UV rays and giving it the hydration it deserves!
While cleanser, moisturizer, and sunscreen are the ABCs of your routine, there must definitely be some more concerns that your skin must be having. If you’re suffering from hyperpigmentation, use a Vitamin C serum. Vitamin C serum will help reduce pigmentation and brighten your skin. If you want to tackle acne, use products containing salicylic acid as it unclogs pores and cleans them deeply, and decreases sebum production leading to fewer breakouts. Foxtale’s Acne spot corrector gel will help reduce pimple-related inflammation and redness.
Skinimalism is all about being conscious of the products you use on your face and not getting caught up in the hype of using a thousand products. It is an excellent start towards a more sustainable way of life. The lesser, the better.
How to Build a Skincare Routine for Your Skin Type & Concerns
Here’s why the democratisation of beauty is so important, especially now
Somewhere, in some part of the world, there’s a girl highlighting a favourite line from a book and thinking, “Damn! I hope I remember this!” That’s Nikitha. Apart from reading, you’ll most probably find her stalking random Reddit threads, discussing conspiracy theories and binge-watching movies.
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Voting in an efficient democracy means casting a ballot for the people that’ll give you what you want and do what’s best for you. You want to trust that they’re representing your ideas, supporting your interests and working to find solutions to your problems. You probably want the same from your beauty products. After all, this is the cleanser you’re relying on to get rid of any post-workout sweat, the serum you’re hoping hydrates and brightens and the exfoliator that you’re counting on to get rid of your hormonal acne.
A real democracy is inclusive too. It’s not about sameness. A real democracy welcomes different, varied opinions and is able to say “let’s include everybody in this conversation so we can hash it out and reach a happy medium.” For us, that means recognising that there isn’t one beauty standard. Consumers can determine what makes them feel good, what they love and what they want to add to cart. A real democracy is also about community: everyone has something to say, and we’re excited to take the conversation forward. There’s no limitations, censorship or interruptions, and there won’t be any here either. This is a space where you can comment, compare products, and share tips with each other.
Furthermore, we are focused on being honest, open and transparent. Things you want from a ruling party, and from the makers of the skincare products you’re trusting to hydrate your dry skin or soothe your red zit. We’re telling you what we’re making our products with, who we’re doing it with, why we’re doing it, and what you’re actually going to get out of it. This means the truth, and then nothing else. If you’re relying on something day in and day out, you’ll want it to be easily accessible. That’s what we’re promising.
Reaching your skin goals—whatever they may be for you—doesn’t have to be insanely expensive, confusing or scary. Your skincare goals shouldn’t be about being told what you need, but rather about asking you what you want. If you’re a skincare newbie, you might not know how to read an ingredient label. Terms like Palmitoyl Tetrapeptide-7 and matrixyl-3000 may sound like a foreign language. We’re trying to change that. We want you to understand what’s in your product, so you know what’s good for you, and what’s really working. Good skin—skin you feel comfortable in—is the great equaliser, and that’s a manifesto we can all get behind.
Tell us what you think about equal rights for all skin types! Talk to us anytime on WhatsApp!
Skinimalism- Bringing a Whole New Meaning to "Less is More"
These are the skincare ingredients you shouldn’t layer with each other, EVER
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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Peanut butter and jelly, Ben Affleck and Jennifer Lopez, Vitamin C and ferulic acid. Some matches are made in heaven. But in the realm of lotions and potions, mixing and matching could be risky business instead. Learning to (not to) layer skincare is an art.
The benefits of your favourite skincare actives—Vitamin C! Niacinamide! Retinoids!— are all over the internet. It is easy to fall prey to the cure-all layering routines that promise smooth, poreless skin in just a few weeks. But that get-glow-quick scheme can leave your skin overstimulated if you’re whipping dangerous skincare cocktails. These are not only be harmful together, but could also cancel each other out. If you’re a neophyte, you may want to keep these ingredient non-pairings in mind before putting your routine together.
Retinoids are Vitamin A derivatives that rev up skin cell turnover. This unclogs dead skin cells and helps improve collagen production. Vitamin C is an antioxidant that blocks tyrosinase production (which is responsible for pigmentation) and scavenges free radicals too. Both these powerhouse ingredients are anti-ageing marvels. But when layered together, they leave your skin photosensitive, which can increase chances for sun damage. These ingredients have a huge pH gap, so if you wear both together, you could be lowering the retinoid’s pH and raising the Vitamin C’s pH levels. This means that both ingredients could be rendered useless. For best results, use a Vitamin C serum in the AM and then apply a Vitamin A-based product on at night.
Retinoids and AHAs (like lactic or malic acid) both improve cell turnover, bolster collagen production and promise to leave your skin blemish, fine line and pigmentation-free. But if you’re tempted to use both together in an attempt to get brighter skin quicker, wait! Both remove dead skin layers on the top, thinning out the skin in the process. This can cause contact dermatitis, burns or scarring, especially if your skin isn’t used to exfoliation.
The theme here is to use retinoids carefully—they’re good servants, but bad masters. This is especially so when used with benzoyl peroxide. The two anti-acne ingredients work in very different ways, and may actually cancel out each other when used together. Benzoyl peroxide is able to kill the p.acnes bacteria that causes acne. Because when it is applied, it degrades and releases oxygen, which is able to kill the bacteria on the surface. Retinoids, on the other hand, work by reducing comedone creation by reducing pore obstructions by keratin and debris.
If you have a zit and a patch of pigmentation, you may want to fix both, ASAP. But if you spot treat with BPO and then apply a Vitamin C-based toner, neither will actually work. Benzoyl peroxide works by creating oxygen, which oxidises the already-unstable L-ascorbic acid molecules, rendering them both useless.
We did an in-depth dive into the perils of acne and how to fix them, here.
Niacinamide helps restore cellular energy, repair damaged DNA, which makes it a cure-all ingredient that most pros love to suggest. While some people can tolerate these two ingredients together, some with sensitive skin may be worried about the niacin flush—which occurs when niacinamide hydrolyses into nicotinic acid when combined with an acidic product. This conversation can cause facial flushing, which can result in redness and tingling.
There really can be too much of a good thing—and some power duos are best used separately instead of together. It might be best to ease in actives and space them out, because too many strong ingredients–while they may feel satisfying in the short run—can hurt more than they can help.
The list of skincare DON’Ts is never ending – and we are happy to discuss it all with you! Click on our WhatsApp icon to chat with us at any time!
Here’s why the democratisation of beauty is so important, especially now
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Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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