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This dermatologist-focused guide debunks 10 common niacinamide myths, covering whether niacinamide causes purging, whether it can be used with vitamin C and retinol, its role in acne marks, pigmentation, pores, oil control and the skin barrier, and the difference between niacinamide and nicotinic acid. It also explains why a higher concentration does not automatically mean a harsher formula, positioning Foxtale’s 12% Niacinamide Clarifying Serum with double encapsulation technology as a beginner-friendly higher-strength alternative to commonly seen 10% niacinamide formulas. The article further explains how to use niacinamide, how often to apply it, and whether 12% niacinamide is suitable for beginners and oily skin.
There are many misconceptions about niacinamide, a multipurpose skincare ingredient, stemming from concerns about its potency, purging, and ingredient interactions. What matters more than the percentage is the concentration, formulation, and skin tolerance when making a selection, which might range from 10% to stronger alternatives.
What do you think? Is 12% niacinamide too much for beginners? Probably not. Serums of 12% concentration aren't always harsher; some are made with delivery mechanisms that are easy for beginners to use, such as double encapsulation, which helps manage release.
In this article, we'll explain what niacinamide is, why 12% is better than 10%, how to include it in your regimen, and whether or not it's appropriate for beginners, busting all the myths around the same.
Nicotinamide, another name for niacinamide, is a kind of vitamin B3 that is used in skincare products to address various issues. Niacinamide is commonly used in skincare to help manage excess oil, improve the appearance of uneven pigmentation, and support the skin barrier.
Myth. Niacinamide and vitamin C can generally be used together. The idea that they cancel each other out comes from concerns based on older experimental conditions that do not accurately represent how modern skincare products are typically formulated. Even while they have different benefits, niacinamide and vitamin C can generally be used together.
Does niacinamide cause purging? Usually, no. The use of retinoids and exfoliating acids, which increase the rate at which skin cells regenerate, is often associated with purging. If you start using niacinamide and then notice breakouts, redness, itching, burning, or dryness, don't think it's because you're purging. It could be irritation or sensitivity to another ingredient in the formulation. If this occurs, simplify your routine, cut back on usage, or stop using it.
Bottom line: Niacinamide is not generally considered a purging ingredient, so new breakouts or irritation should not automatically be attributed to purging.
If you're searching for niacinamide for skin lightening or skin whitening, it's important to understand what the ingredient can and cannot do. Niacinamide does not bleach skin or permanently change your natural skin tone. Research has found that niacinamide can inhibit melanosome transfer, with one study reporting 35–68% inhibition under its experimental conditions. It reduces how much pigment reaches the skin's surface cells and fades post-acne marks and dark spots without switching off melanin production or changing your baseline complexion.
Myth. Niacinamide and retinol can generally be used together. Many skincare routines incorporate both ingredients because of their different benefits. Niacinamide, which helps maintain the skin's protective barrier, is a great addition to retinol-rich routines.
Layering the two essentials from thin to thick as directed on the product label will help you see visible results. Starting to use multiple active ingredients at once can be overwhelming, so it's best to ease into retinol if you're new to it or have sensitive skin. In most cases, retinol and niacinamide work well together.
Are niacinamide and nicotinamide the same thing? Yes. Niacinamide and nicotinamide are two names for the same amide form of Vitamin B3. Most brands use them interchangeably on packaging. The compound worth keeping separate is niacin, also called nicotinic acid. It is a chemically distinct form of B3 that is associated with flushing at high doses.
Bottom line: Niacinamide and nicotinamide are two names for the same form of Vitamin B3, while niacin is a different form.
Does niacinamide help acne scars? It can help improve the appearance of flat acne marks, but it cannot repair true indented or textured acne scars. Acne marks are usually areas of discoloration left after inflammation, while textured acne scars involve changes to the skin's structure.
Niacinamide can be useful for flat, discoloured marks left after acne, which are different from true textured acne scars. Its effects on pigmentation are associated in part with reducing melanosome transfer. However, niacinamide cannot rebuild collagen lost in indented or atrophic acne scars.
While 10% niacinamide is a commonly used concentration, 12% offers a higher-strength option. Not only does percentage matter for efficacy, but so does the entire formulation, delivery system, and skin tolerance.
Foxtale's 12% Niacinamide Clarifying Serum combines a 12% concentration with double encapsulation technology, designed to support controlled delivery of the active. This makes it a higher-strength, beginner-friendly option for those looking to move beyond commonly seen 10% niacinamide formulas.
If you're new to niacinamide, introduce the serum gradually and monitor how your skin responds rather than assuming that a higher concentration needs to be used more frequently.
Bottom line: 12% is higher than 10%, but higher does not automatically mean harsher or better. The formulation and your skin's tolerance matter too.
Pore size is largely genetic. There is no topical ingredient that can change the anatomy of a hair follicle. Does niacinamide shrink pores? Not permanently. However, by helping to manage excess sebum and improve skin texture, niacinamide may make pores look less noticeable.
Bottom line: Niacinamide cannot permanently shrink pores, but it may make them appear less noticeable by helping manage excess oil and improving skin texture.
Niacinamide's barrier-supporting properties help enhance all skin types in its own way. This active ingredient can be used by anyone, not just those with oily or acne-prone skin. It can also fit into routines for dry or sensitive skin because of its barrier-supporting properties.
The ideal product format depends on your skin's needs and the other actives in your routine. Those who like a more moisturiser-based approach can incorporate niacinamide alongside barrier-supportive skincare with Foxtale's Niacinamide Moisturizer.
Bottom line: Niacinamide isn't just for oily or acne-prone skin; it can also support the skin barrier in dry or sensitive skin routines.
The flushing response is documented with nicotinic acid at high oral doses. Topical niacinamide does not typically cause the same flushing response associated with nicotinic acid. Some people may experience mild irritation or tingling when introducing a new product, but persistent burning, redness, itching, or discomfort should not be assumed to be a normal adjustment period. If this occurs, reduce frequency or stop using the product and simplify your routine.
Bottom line: Niacinamide is different from flushing-causing nicotinic acid, but irritation can still occur with any skincare product.
The importance of consistently using niacinamide outweighs the importance of constantly switching products or adding multiple actives simultaneously.
1. Step 1: Start with clean skin: Before you apply your niacinamide serum, make sure your face is clean and dry. Use a nourishing cleanser that nourishes your skin and helps absorb other ingredients easily.
2. Step 2: Apply your niacinamide serum: Apply the amount recommended on the product label. If you're new to niacinamide, introduce it gradually and monitor how your skin responds. If you're new to niacinamide, introduce it gradually.
3. Step 3: Follow with moisturiser: To round out your regimen, use a moisturiser to help maintain your skin's protective barrier.
4. Step 4: Finish your morning routine with sunscreen: Apply a broad-spectrum sunscreen as the final step of your morning skincare routine. An integral component of pigmentation management is sun protection.
5. Step 5: Introduce other active ingredients gradually: Niacinamide can generally be used with ingredients such as vitamin C and retinol. If you're introducing a new active, add one product at a time so you can identify the cause if irritation occurs.
Yes, niacinamide can usually be used on a regular basis as long as your skin can tolerate it. Depending on how your skin reacts, beginners can start with a lower frequency and work their way up. If you're using a higher-strength formula such as 12%, follow the product directions and introduce it gradually if you're new to niacinamide.
Niacinamide can generally be used in either a morning or evening routine. If you use it in the morning, finish your routine with sunscreen.
Niacinamide's reputation has suffered from decades of misquoted lab studies and oversimplified social media takes, along with marketing that has attached too many promises to it. If you use the actual ingredient at the right concentration in a well-formulated product, it is genuinely one of the most versatile things out there. It can suit almost every skin type and concern. The myths are not worth the confusion they create.
1. Can Niacinamide Cause Breakouts or Irritation?
Niacinamide is generally well tolerated, but any skincare product can irritate some people. New bumps, redness, burning, itching, or unusual dryness should not automatically be considered purging. The concentration, formulation, other ingredients, and condition of your skin may contribute.
2. Is 12% Niacinamide Too Strong for Beginners?
Not necessarily. Concentration is only one factor; formulation, delivery technology, and individual skin tolerance also matter. Foxtale's 12% Niacinamide Face Serum uses double encapsulation technology for controlled delivery and is designed as a beginner-friendly higher-strength option. Introduce it gradually if you're new to niacinamide.
3. Is 12% Niacinamide Better Than 10%?
12% niacinamide is a higher concentration than 10%, but it isn't automatically better. The complete formulation, delivery system, skin concern, and individual tolerance also influence how suitable a product is. Foxtale's 12% formula is designed as a higher-strength, beginner-friendly option for people who want to move beyond the commonly seen 10% concentration.
4. Can Beginners Use 12% Niacinamide?
Yes, beginners can use 12% niacinamide when the formula is suitable for their skin and introduced gradually. Foxtale's 12% Niacinamide Face Serum uses double encapsulation technology for controlled delivery and is designed to make a higher-strength formula approachable for beginners.
5. Is 12% Niacinamide Good for Oily Skin?
Yes. Niacinamide can help manage excess sebum while supporting the skin barrier, making it useful in routines for oily skin. Foxtale's 12% Niacinamide Face Serum is formulated around concerns including excess oil, acne marks, uneven texture and visible pores.
Morning vs Night Skincare: The Right AM & PM Skincare Routine for Glowing Skin
Skinimalism- Bringing a Whole New Meaning to "Less is More"

Dr. Ramesh Surianarayanan, Head- R&D (Foxtale)
Bringing over three decades of experience in cosmetic science and personal care innovation. Having previously led R&D and formulation initiatives at leading companies including Unilever and Himalaya, he is known for developing high-performance skincare products backed by rigorous scientific research. At Foxtale, he leads product innovation, formulation development, and efficacy testing, ensuring every product is designed specifically for Indian skin with a strong focus on safety, performance, and consumer needs.
These articles are reviewed and written by Foxtale's content and skincare research team. Our content is developed using published skincare research, dermatologist guidance, ingredient studies, and consumer education principles to help readers make informed skincare decisions.
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Were you also someone who succumbed to the hype of the 10-step Korean skincare routine and ended up trying it? Just because you can use a hydrating essence, brightening serum, moisturizing face mask, and whatnot, doesn’t mean you absolutely have to. Using the right amount of products can also help you achieve the radiant skin you’ve been wishing for! It is essential to remain mindful of the number of products you’re purchasing and the impact it's having on our Earth ( and on the skin as well).
With skincare, the internet might tell you that more is more. When you can get the goodness of an AHA, BHA, and a retinoid, why wouldn’t you use them to try to get the brightest, smoothest skin you possibly can? But if you cocktail too many products all at once, in an effort to get the most efficient results super quickly, you could be overwhelming your skin instead of giving it the tools to thrive. Enter: Skinimalism, which urges you to do the least, instead of the absolute most.
Skinimalism ascribes stripping back your skincare routine in favour of a simpler approach. Think about reducing the number of products and active ingredients in your regimen or using two-in-ones that have more than one benefit. If you follow an intuitive skincare route, you can give your skin what it needs at the moment. As opposed to overwhelming it with everything all at once. So, instead of layering on 12 products, you’re hydrating with a hyaluronic acid-based serum when you feel dry, calming it with a face mask when it’s irritated, and exfoliating when your skin is breaking out or peeling.
This is probably the most obvious benefit of Skinimalism. When you’re conscious about the amount of money you're investing in skincare, you focus only on the products you actually need. If doing that complicated skincare routine took you thirty minutes, following skinimalism will help you finish it off in 10.
Often when you layer too many products on your skin, you might not be giving it the appropriate time to properly settle onto the skin. Skinimalism ensures you use fewer products, in that way your skin can take advantage of the product to its best potential.
Experimenting with too many products can actually wreak havoc on the skin’s natural moisture barrier, which is made of skin cells, lipids, cholesterol, amino acids, and fatty acids. This layer acts like a protective sheath, so if you break it down with too many AHAs or retinoids, you can cause inflammation and irritation.
It also messes with the skin’s PH. The skin’s acid mantle is slightly acidic for a reason: to keep moisture in, and bacteria out. But if it’s too alkaline thanks to the extra-clarifying soap you’re using, or too acidic, you could cause inflammatory conditions like eczema or acne.
Everyone! But especially those with sensitive skin types. If you’re finding that your skincare products have been causing more harm than good, you’re likely trying too much too fast, and it’s giving your skin information overload. The same goes for those with acne-prone skin—if you break out, you might be trying too much to get rid of your zits but may land up causing inflammation or barrier issues instead.
The products that your skin absolutely requires should be included in your routine, followed by products that address your other skin concerns relating to acne and pigmentation. Here’s how to build a routine and stick to basics!
Whether it is a 10- step or 2-step routine, a cleanser is a must. It allows your skin to breathe after a day of being exposed to pollutants, dust, and sweat. How? It helps remove all the dirt and grime that has accumulated on the face, just like Hydrating facewash, which is a deeply hydrating cleanser that’ll help you to unclog pores and brighten the skin simultaneously.
Using moisturizers that are rich in antioxidants and ceramides will help in fighting free radicals that might be damaging to the skin and effectively hydrate it as well. It facilitates improving hydration. Ceramides can increase hydration and help to retain moisture. Foxtale’s smoothening moisturizer will help your skin achieve a smoother texture and maintain its barrier.
Layering your skincare products without sunscreen can render them ineffective. Sunscreen is an essential part of your routine and should be included (if you're looking for a sign, this is it). It not only protects you from the sun's harmful UV rays, but it also reduces the visibility of fine lines and wrinkles.
If you're someone who has oily and acne-prone skin, Foxtale’s matte finish sunscreen will be your best friend. It leaves no white cast and gives the perfect matte finish, along with protecting your skin. People with dry skin, don't feel left out. Our dewy finish sunscreen will do the perfect job of protecting you from harmful UV rays and giving it the hydration it deserves!
While cleanser, moisturizer, and sunscreen are the ABCs of your routine, there must definitely be some more concerns that your skin must be having. If you’re suffering from hyperpigmentation, use a Vitamin C serum. Vitamin C serum will help reduce pigmentation and brighten your skin. If you want to tackle acne, use products containing salicylic acid as it unclogs pores and cleans them deeply, and decreases sebum production leading to fewer breakouts. Foxtale’s Acne spot corrector gel will help reduce pimple-related inflammation and redness.
Skinimalism is all about being conscious of the products you use on your face and not getting caught up in the hype of using a thousand products. It is an excellent start towards a more sustainable way of life. The lesser, the better.
Niacinamide Myths Debunked: What You Need to Know
These are the skincare ingredients you shouldn’t layer with each other, EVER
Somewhere, in some part of the world, there’s a girl highlighting a favourite line from a book and thinking, “Damn! I hope I remember this!” That’s Nikitha. Apart from reading, you’ll most probably find her stalking random Reddit threads, discussing conspiracy theories and binge-watching movies.
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Peanut butter and jelly, Ben Affleck and Jennifer Lopez, Vitamin C and ferulic acid. Some matches are made in heaven. But in the realm of lotions and potions, mixing and matching could be risky business instead. Learning to (not to) layer skincare is an art.
The benefits of your favourite skincare actives—Vitamin C! Niacinamide! Retinoids!— are all over the internet. It is easy to fall prey to the cure-all layering routines that promise smooth, poreless skin in just a few weeks. But that get-glow-quick scheme can leave your skin overstimulated if you’re whipping dangerous skincare cocktails. These are not only be harmful together, but could also cancel each other out. If you’re a neophyte, you may want to keep these ingredient non-pairings in mind before putting your routine together.
Retinoids are Vitamin A derivatives that rev up skin cell turnover. This unclogs dead skin cells and helps improve collagen production. Vitamin C is an antioxidant that blocks tyrosinase production (which is responsible for pigmentation) and scavenges free radicals too. Both these powerhouse ingredients are anti-ageing marvels. But when layered together, they leave your skin photosensitive, which can increase chances for sun damage. These ingredients have a huge pH gap, so if you wear both together, you could be lowering the retinoid’s pH and raising the Vitamin C’s pH levels. This means that both ingredients could be rendered useless. For best results, use a Vitamin C serum in the AM and then apply a Vitamin A-based product on at night.
Retinoids and AHAs (like lactic or malic acid) both improve cell turnover, bolster collagen production and promise to leave your skin blemish, fine line and pigmentation-free. But if you’re tempted to use both together in an attempt to get brighter skin quicker, wait! Both remove dead skin layers on the top, thinning out the skin in the process. This can cause contact dermatitis, burns or scarring, especially if your skin isn’t used to exfoliation.
The theme here is to use retinoids carefully—they’re good servants, but bad masters. This is especially so when used with benzoyl peroxide. The two anti-acne ingredients work in very different ways, and may actually cancel out each other when used together. Benzoyl peroxide is able to kill the p.acnes bacteria that causes acne. Because when it is applied, it degrades and releases oxygen, which is able to kill the bacteria on the surface. Retinoids, on the other hand, work by reducing comedone creation by reducing pore obstructions by keratin and debris.
If you have a zit and a patch of pigmentation, you may want to fix both, ASAP. But if you spot treat with BPO and then apply a Vitamin C-based toner, neither will actually work. Benzoyl peroxide works by creating oxygen, which oxidises the already-unstable L-ascorbic acid molecules, rendering them both useless.
We did an in-depth dive into the perils of acne and how to fix them, here.
Niacinamide helps restore cellular energy, repair damaged DNA, which makes it a cure-all ingredient that most pros love to suggest. While some people can tolerate these two ingredients together, some with sensitive skin may be worried about the niacin flush—which occurs when niacinamide hydrolyses into nicotinic acid when combined with an acidic product. This conversation can cause facial flushing, which can result in redness and tingling.
There really can be too much of a good thing—and some power duos are best used separately instead of together. It might be best to ease in actives and space them out, because too many strong ingredients–while they may feel satisfying in the short run—can hurt more than they can help.
The list of skincare DON’Ts is never ending – and we are happy to discuss it all with you! Click on our WhatsApp icon to chat with us at any time!
Skinimalism- Bringing a Whole New Meaning to "Less is More"
Sometimes DIY skincare can do more harm than good
Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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When you’re inundated by skincare brands and products that claim to be your best option, it is fair to wish for simple solutions that promise to solve your issues in the most natural way possible—using ingredients from your kitchen. DIY skincare seems safe. After all, your grandmother has been relying on her aloe vera & cucumber juice face mask recipe for years. While it might be an attractive prospect, and may even feel like the cleaner way, it leaves too much to chance. If you’re mixing things up in your kitchen in lieu of well-formulated skincare products, you could be playing too fast and loose. Here’s why.
A coconut oil and sugar scrub sounds like the perfect idea, but may take a no-prisoners-approach to your skin instead. Sugar particles are all different sizes and shapes, and the sharp edges may cause micro-tears in your skin. This may actually cause you to over-exfoliate without realising. Coconut oil is highly comedogenic. So while you might be using it to brighten skin, it can clog pores and cause breakouts in the long run.
Lemon—another DIY favourite—could damage your skincare barrier instead of fortify it. The skin has an acid mantle, which helps seal in moisture and keep skin firm. When it deviates too much from its median, the skin can get irritated. This can lead to acne, irritation and pigmentation. Lemon juice is super acidic (with a pH of 2) and can alter the skin’s pH, which is usually between 4-5, which–when messed with—can take a lot of TLC to nurse back to health.
It is nothing like pharmaceutical-grade Vitamin C, which is formulated at a pH that won’t damage the skin. The neutralised ingredient is measured out and stabilized (and tested and then re-tested in a lab). This ensures that it won’t burn, sting or irritate the skin. It is also tested to make sure it works efficiently in that concentration or housed in that packaging. This is unlike a lemon from the grocery store, that could be non-organic or lying on the shelf for days. Even if the skincare product is using filtered lemon juice extracts, it’s in a well-researched high concentration to ensure efficacy.
Preservatives and parabens may sometimes get a bad rap. But they actually play a super important role in making topical skincare products safe, stable and actually effective. If you’re using eggs to mattify your skin or yoghurt to moisturise, you could inadvertently be introducing bacteria to your skin instead. They’re more perishable than you might assume.
Consumers can sometimes fear the unknown, like ingredients they can’t read or pronounce (like niacinamide, glycosphingolipids and polyhydroxy acids). But these are high quality ingredients that do exactly what they promise to do, thanks to research and lab-testing. Plus, it is important to note that even in “natural” skincare products, ingredients have to be processed to make them safe enough to be bottled. Synthetic ingredients, on the other hand, are made in the lab to mimic these natural ingredients. These have any possible allergens or additions filtered out. Poison ivy is natural, but you don’t want it anywhere near your face, ever.
It is important to note that skincare is not a one-size-fits-all, and the aloe vera + apple cider vinegar + mashed banana + peach mask that works to brighten your friends skin? It might totally backfire on you (or it might just not work at all!). Instead, do your homework. Read ingredient lists, research labels and hold skincare brands that have done the research, work and due diligence accountable. This is how you can get what you really signed up for. If you need help creating a skincare routine from scratch, read our guide
Have more questions about ingredients that work together and don’t? You can reach out to us through WhatsApp!
These are the skincare ingredients you shouldn’t layer with each other, EVER
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Passionate about beauty, Srishty’s body of work spans 5 years. She loves novel makeup techniques, latest skincare trends, and pop culture references. When she isn’t working, you will find her reading, Netflix-ing or trying to bake something in her kitchen.
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All About Foxtale’s Vitamin C - Glutathione Serum
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